Most Kenyan businesses are spending money on channels that quietly drain their budgets. Social media reach has narrowed. Paid ads demand ever-higher bids. And yet, one channel has kept delivering exceptional returns — year after year, industry after industry. That channel is email marketing. In 2026, email marketing is not just alive. It dominates. And the data behind it is staggering enough to change how you allocate every marketing shilling going forward. The Numbers That Demand Your Attention Globally, businesses earn between $36 and $45 for every $1 invested in email marketing — a return that no other digital channel consistently matches. For context, Google estimates that businesses earn $8 back for every $1 spent on Google Ads. Email marketing outperforms paid search by a factor of four or more. Furthermore, nearly one in five companies worldwide reports an email marketing ROI exceeding 7,000%. That means $70 returned for every…
Email Marketing RoI
