Running online ads has become a crucial part of business growth. Platforms like Facebook Ads and Google Ads allow businesses to reach their ideal customers, generate leads, and boost sales like never before. Yet, many businesses in Kenya and beyond are still losing money on ads because of simple, avoidable mistakes. If you have ever spent money boosting posts or running Google campaigns without seeing results, you’re not alone. This article highlights the top mistakes businesses make with Facebook and Google Ads, why they happen, and actionable tips to fix them for better results and higher return on investment (ROI). 1. Not Having Clear Goals Before Running Ads One of the biggest mistakes businesses make with Facebook and Google Ads is launching campaigns without clear objectives because it consequently leads to wasted budget on clicks that don’t convert. Are you trying to: Increase website traffic? Generate leads? Get WhatsApp inquiries?…
Google and FB Ads
