5 African Consumer Trends for 2016
DIVASUMERS, FEMCENTRICITY, COMMON SENSE PRICING & BENEVOLENT BRIBERY: 5 AFRICAN CONSUMER TRENDS FOR 2016 Despite slowing growth brands remained strong and new business opportunities were exploited by those advantaged more than others due to the kind of information they had access to. In 2016, it will be imperative for B2C professionals operating in Africa to understand the direction of consumerism across multiple dimensions. The slump in commodities prices affected many countries in Africa this year but it was not enough to hold down African brands from competing globally and challenging the status quo of western domination in business. From South African manufacturers approached to produce clothing for the Royal Court of Sweden to Nigeria’s iRokotv’s Nollywood streaming deal with Netflix, a global leader in internet video streaming service, 2015 proved that the world is taking Africa seriously and 2016 will not be different. Here’s a summary of the report, contextualized by…