Yellow Pages Kenya

February 2016

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Showing all posts made in the month of February 2016.

How to Separate the Personal and Professional on Social Media

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by Ariane Ollier-Malaterre and Nancy Rothbard Let’s face it: social media is risky. A single unfortunate post can throw a career off track. And yet in an era in which younger workers are connected with an average of 16 co-workers online and where 40% to 60% of hiring managers use social media to screen potential hires, it is simply not reasonable to stay off social media entirely. So how can we balance the personal and professional online? In a recent research study, we spoke with dozens of professionals about their use of social media, and were struck by the variety of approaches they are using. Some professionals, we found, still manage to avoid social media altogether. But most see that as unrealistic in many occupations, and are unwilling to be deprived of the advantages social media affords in terms of connecting to people and collecting information. Many in some way recreate in social media…

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Yellow Pages ad sales, having trouble getting an appointment

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Hi everyone, I started this week selling for a yellow page advertising company. Today was my first full day of prospecting, I called roughly 50 companies on the telephone and visited about 20 in person out in the field and no appointments. This isn’t my first time in b2b sales so I know starting out is tough but I don’t think I every hit this many contacts without an appointment. 6 or 7 told me to call in a week or so but that’s about it. Just wondered if anyone else here is in advertising sales and has any advice on good cold calling techniques. Here is what I do. I try to be very breif in my opening statement, tell them who I am, how I can benefit their business, and ask for an appointment. I’m very casual and laid back as to not sound like a scripted telemarketer.…

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The Biggest Mistakes Made in Hiring Sales People

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This article was originally published by quickbase.intuit.com Companies typically spend more hiring their sales forces than any other function in an organization, yet sales managers often aren’t adept at assessing the right skills to make good hires. It’s time to turn that around in order to drive better bottom-line results. If you want people in the field to understand your strategic initiatives and demonstrate behaviors that will drive profitable growth, then there must be a clear roadmap to drive that alignment, says Frank Cespedes, author of “Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling.” He discusses the issue with Anita Bruzzese in the second part of this interview that looks at hiring and how sales will be affected by an improving economy. AB: When it comes to hiring the kind of sales people that will help organizations to better align strategy and sales, what should hiring…

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What’s holding women back?

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This Article was originally published by the economist.com by E.W  Jan 23rd 2015, 16:36 | WASHINGTON, DC IN 2015 the promise of gender equality seems closer than ever. A new report by the Pew Research Centre shows that the majority of Americans think women are just as capable of being good political and business leaders as men. They are perceived as indistinguishable from their male peers when it comes to leadership qualities such as intelligence and capacity for innovation. On other qualities—honesty, fairness, compassion and willingness to compromise—many Americans actually judge women as superior. It’s tempting to read the report as a sign of progress. After all, the 114th Congress includes a record number of women (104) serving in the House and Senate. On the corporate front, 26 women now lead as CEOs of Fortune 500 companies; that’s up from zero in 1995. But, in fact, the 104 congresswomen only make…

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The Biggest Facebook Posts of 2015 and What We Can Learn From Them

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For Social Media Today by Andrew Hutchinson The Biggest Facebook Posts of 2015 and What We Can Learn From Them | Social Media TodayThe process of ‘doing’ Facebook got a whole lot tougher in 2015. Organic reach is way down, video views are way up, and Facebook itself is doing its utmost to convince more brands to forget their own blogs and pages and conduct all their business on their network instead. Better reach, better mobile experience – what’s not to like? Working out the best way to utilize Facebook is becoming more complex, with the sheer amount of options available – from ads to Page tools – growing every day. There are ways to ‘win’ at Facebook, there are ways to achieve great results, both organic and paid, but there’s a lot more to consider, and a lot more to learn. With this in mind, it’s worth taking a moment to…

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Generation Y, which like advertising

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People called generation Y (born between 1980 to 2000), it has a very behavior based on immediacy.Most of these people have are the consumer and the working population. The study called the Millennial Band Advocates, Social Chorus makes an interesting analysis of how this shows the world population deals with brands and marketing companies. The conclusion is that Generation Y does not believe in advertising. Generation Y is a lover of social networks where they appear with a major expressiveness. This inclination for what is immediate and with just one click, makes the marketing department of any company that wants to reach this audience understand some aspects that are specific to this generation. Usually longer believe in experiences that your friends have with certain brands to the detriment of advertising messages. The positive or negative image of that audience with certain brands depends on the experiences in respect of them.…

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