February 1, 2016

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Showing all posts made on the day February 1, 2016.

The Biggest Facebook Posts of 2015 and What We Can Learn From Them

For Social Media Today by Andrew Hutchinson The Biggest Facebook Posts of 2015 and What We Can Learn From Them | Social Media TodayThe process of ‘doing’ Facebook got a whole lot tougher in 2015. Organic reach is way down, video views are way up, and Facebook itself is doing its utmost to convince more brands to forget their own blogs and pages and conduct all their business on their network instead. Better reach, better mobile experience – what’s not to like? Working out the best way to utilize Facebook is becoming more complex, with the sheer amount of options available – from ads to Page tools – growing every day. There are ways to ‘win’ at Facebook, there are ways to achieve great results, both organic and paid, but there’s a lot more to consider, and a lot more to learn. With this in mind, it’s worth taking a moment to…

Generation Y, which like advertising

People called generation Y (born between 1980 to 2000), it has a very behavior based on immediacy.Most of these people have are the consumer and the working population. The study called the Millennial Band Advocates, Social Chorus makes an interesting analysis of how this shows the world population deals with brands and marketing companies. The conclusion is that Generation Y does not believe in advertising. Generation Y is a lover of social networks where they appear with a major expressiveness. This inclination for what is immediate and with just one click, makes the marketing department of any company that wants to reach this audience understand some aspects that are specific to this generation. Usually longer believe in experiences that your friends have with certain brands to the detriment of advertising messages. The positive or negative image of that audience with certain brands depends on the experiences in respect of them.…

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