4 Tips for Creating a Successful Social Media Campaign
An effective way to engage your audience on social media is to create social campaigns. These come in a variety of forms such as contests, special offers and sweepstakes. Below are some tips on creating a successful social media campaign. 1. Have measurable goals The first question to ask when it comes to planning your campaigns is, “What are my goals?” You might have a general idea why you should create a campaign, but it’s essential to identify specific goals so that you can assign a measurable value, also known as a key performance indicator (KPI), to help determine the success of your campaign. If your goal is to raise brand awareness about your product on Facebook, then your KPI might be the number of comments, shares, and likes. On the other hand, if you want to drive more traffic to your website, then you might want to track…