YouTube Releases New ‘YouTube Director’ App to Help Businesses Create Better Video Content
In case you don’t know, video content is huge right now. How huge? Check out these two graphs from the recent Mary Meeker Internet Trends report which show the rise in video consumption on Facebook and Snapchat, respectively. Facebook CEO Mark Zuckerberg has said he expects most of Facebook to be video by 2019. Video is the fastest growing online advertising category. Videos generate the best reach and response levels on social media platforms. Given advances in technology, particularly in regards to network capacity, enabling us to consume video whenever and wherever we like, video has become the medium of choice for a great many people, and will likely remain in that position till we advance to the next level (in virtual reality). But while there are now a heap of video creation options available, actually creating compelling video content isn’t easy. YouTube knows this, and today, the Google-owned video platform has released a new…