How to Choose the Right Content Format for Your Audience
Captivating audiences with the right content is one of the biggest challenges in marketing. In fact, according toLinkedIn Technology Marketing Community, successful content leans heavily on audience relevance (58%), followed by engaging and compelling storytelling (57%) that triggers a response (54%). To make sure your content drives results, its format needs to be just as well-researched as the information contained in it. For instance, if you’re trying to explain a complex mechanical process to an engineer, then a comprehensive white paper would work better than a short blog post or an infographic. If you’re not sure which content formats will resonate with your audience, then use the following tips to identify them: 1. Pinpoint your audience You can’t captivate an audience without understanding it first. Start by identifying your key customer groups. For instance, if you sell complex machinery for automotive plants, then you may already know that your…