Retargeting Best Practices
The general consensus among marketers is that the average conversion rate for an ecommerce site is around 2-3%, meaning that most website visitors don’t become customers immediately. According to Digital Information World, 72% of online shoppers abandon their shopping carts before making a purchase, and only 8% of them return to complete their transactions. The best way to increase the number of purchases is through retargeting (also known as remarketing)—a form of online advertising that helps businesses recapture lost customers. Digital Information World has discovered that website visitors who are retargeted with display ads are 70% more likely to convert. If you don’t know how to drive conversions with retargeting, take a look at some of our best practices: 1. Refine your audience segments Start by segmenting your visitors based on the way they interact with your website. For instance, people who visit your shopping page are more ready…