What is the Value of Your Social Media Assets and is it Worth Measuring?
Companies and brands have refined processes and systems for ascribing value to their physical assets and bricks and mortar properties but when it comes to the measuring of their online properties value there is mostly a big yawn. We live in a knowledge economy where information is vital and critical to ongoing success as we transition to a post industrial age where workers don’t carry bricks but laptops, iPads and iPhones. Increasing the value of your online assets which displays a brands knowledge and thought leadership to the world should be made a priority for any modern business. These assets are now not just restricted to online properties you own such as your website but anywhere you have a web presence and this includes your social media channels. What are Social Media Assets? Online assets are not just your website, it is any web presence that makes it easy for customers…