Yellow Pages: from municipal phone books to mobile phone bucks
How Montreal-based company is reinventing itself for the key Vancouver digital content market By Tyler Orton Yellow Pages CEO and president Julien Billot was in Yaletown June 2 after his company acquired two Vancouver-based magazines the week before. He said Yellow Pages is driven to provide more content to users as it evolves into a digital company | Photo: Tyler Orton Yellow Pages (TSX:Y) (YP) spent about a century pushing thick books filled with business names, addresses and phone numbers that would fill the space between ads. And then the arrival of the Internet search engine shook its business model to the core. “The book was mainly publishing raw data, so it’s not really content,” said YP president and CEO Julien Billot, who’s spent the past 18 months leading the company’s transition from a print-centric to digital business. “The real transformation for us is shedding that.” Billot was in Vancouver June 2…