About two years ago, Didit examined a topic that’s still much on the minds of digital marketers today: are blogs still important? Do these trusty, time-tested publishing vehicles matter in an era in which corporate blogging appears to be declining, social media traffic is rising, and more commercial enterprises – especially “Mom & Pop” businesses – seem to be considering a “social media only” approach to digital marketing? While certainly a lot has changed in digital marketing in the past two years, no developments in the industry have dissuaded us from our original conclusion: business blogs matter. And, as we put it two years ago, “the idea that a transient social media outpost can substitute for a website is very dangerous.” In other words, if you intend to make any headway in digital marketing, you must resist the siren call of a “social only” strategy and do the hard work of maintaining an excellent, attractive blog operating on your own domain.…

• 0
  • Facebook
  • Twitter
  • Google+
• 0