3 Must-Know Facts About Legal Content Marketing
BY DAVE KERPEN CEO, Likeable Local As we all know, the digital and online landscape is transforming at an exponential pace. As a lawyer, your online presence and marketing efforts have a significant impact on your ability to reach your prospective clients. The legal content marketing space is unique in many ways, and lawyers who choose to ignore new developments in the area do so at their own risk. I recently spoke with Innovative Attorney Marketing’s General Manager, Shane Kondo, who explained how the legal content marketing landscape is set to change this year. Here’s what I learned: When it comes to content marketing in the legal space, there are specialized concerns that attorneys and law firms need to be aware of. The fact that attorney websites and blogs are considered advertisements by state attorney licensing authorities and are subject to the applicable state bar’s marketing rules remains one of the…