Is technology getting in the way of your marketing
Technology is supposed to simplify things. To make them easier and quicker. But for marketing, technology has made things more complex and distracted businesses from what they need to focus on – the customer. In the pre-internet days a small business would think about where their customers would go to look for their product or service. There weren’t many options: The Yellow Pages or equivalent The local paper The newsagent’s shop window (you know – the little postcards offering cleaning etc.) Add to that leafletting and possibly local radio advertising and that was about it for a small business. Today there is e-mail marketing, Twitter, Facebook, Google search and ads, Instagram, Pinterest, podcasts, webcasts, Periscope – the list grows almost daily. So many business owners have a go at one or more depending on their comfort level with the technology in question. They also hear the mantra that you need…