Is Social Media The Same as PR?
Since the arrival and prominent rise of Social Media, businesses and agencies alike have struggled to fully understand where it should fit into their overall strategy. 52% of Public Relation professionals admit that journalists are less likely to contact them to fact check since the emergence of social media. There is no doubt that it’s has been a game-changer. Traditional PR has always been about creating and maintaining relevant relationships, but should Social Media just be seen as a subset of PR or a completely separate entity?Firstly, let’s ask our search engine overlord of knowledge, Google, what it thinks on the matter: Google’s answer card describes PR as “the way organisations, companies and individuals communicate with the public and the media”. It defines Social Media as “websites or applications that enable users to create or share content or to participate in social networking”. 1 THE DIFFERENCES From these definitions it…