Conceptualizing The ‘Wow’ Effect in Business
ARTICLE BY: FRANK.O.OUMA Suffice to state that the business environment is dynamic. Customers are no longer interested solely on a product or service but also the customer relationship offered by a company. Some business experts claim that customers no longer buy the product but the personality of the company. The mentioned personality can be articulated through the lenses of the concept termed as the WOW effect. The WOW effect is attained by precisely surpassing the customer’s expectation with regards to a given service. They are not just satisfied with your services or the product but they are impressed and most likely feel motivated to share their positive experiences with their friends and family.To avoid extinction, a company needs to design strategies that will hook its customers. It definitely needs to find something that will make it stand out from the rest, something that will make its customer say WOW. The…