Sharing Your Company’s “Why” Through Social Media
Make strong emotional connections with your customers by sharing your ‘why’ with them. It’s easy to get caught up in the day-to-day – the long to-do lists, the endless meetings and the overwhelming amount of emails. I’m sure there are times when you feel like working at your company is a drain; so why do you do it? If you’re like me, it’s because you love what you do. You have a purpose driving you – even through the not-so-fun tasks. Your organization also has this purpose – this overarching “why” driving the entire business. Your company’s “why” is different from your mission or vision. But it can sometimes be hard to define – and even harder to communicate and share with others. “Every organization on the planet knows what they do,” says Simon Sinek, leadership expert and motivational speaker. “Some know how they do it, the things that you…