December 2017

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Showing all posts made in the month of December 2017.

Does Income Make It a Business?

Of all the questions I’ve been posed in the last forty years, the one that usually hurts the most feelings is when a business owner mistakenly thinks he or she is an entrepreneur and I correct them. The fact is, most small business owners are just that – not entrepreneurs, not visionaries – just folks who have bought themselves a job.  They’ll work for themselves for years and then, after all that hard work, if they’re lucky, they’ll sell their company to some other poor soul to labor for next to nothing for a few more decades. Here’s where some of you cry out, “But Gerber!  So-and-so is a millionaire and did it all selling imported widgets online!” NOT an entrepreneur.  Still just a small business owner. Income doesn’t make you an entrepreneur any more than owning a sports car makes you a race car driver, and too many people today…

How To Stop The Decline of Small Business Saturday

Right there between Black Friday and Cyber Monday resides Small Business Saturday. It’s a day dedicated for shopping at your local small business. According to American Express (the sponsor of Small Business Saturday), sales were down this year compared to 2016. This year 108 million shoppers spent $12.9 billion, compared to 112 million shoppers spending $15 billion last year. The survey further shows that the majority of small businesses visited during Small Business Saturday were food or clothing related. Much less in retail and specialty stores. You probably saw commercials encouraging you to shop small, shop local. However, the emotion invoked is guilt. Buy small business because you should help small business. Buy local because you should help your community. Well, guilt can take you so far. $12.9 billion, to be precise, but it is declining. While Dan Ariely may claim that buyers don’t always make pure economic and rational…

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