Why Content Marketing Is About Education Not Sales
By John Waldron Today’s world is jam packed with ads and brand messages. No matter if we, as consumers, are watching TV, listening to the radio, browsing the web, checking social media, reading a newspaper, or just walking down the street – we’re being bombarded with advertisements from all corners. Indeed, a Media Dynamics study revealed that the average adult is exposed to some 362 ads every single day. That’s a terrific amount when you think about it. However, when you do take this figure into consideration, ask yourself: How many of those ads do you actually remember seeing? Not many. In fact, consumers have become so accustomed to advertisements that we’re blind to more than half of them. As you can see from the table below, of the 362 ads you saw yesterday, you only noted 153 of them (and I’d bet my bottom dollar you couldn’t recall what even 10 of them…