5 Reasons Why Your Social Media Marketing Strategy Isn’t Working
By Nathan Mendenhall With the recently announced Facebook News Feed Algorithm update, there’s been a lot of short-sighted advice being handed out in response. With the increased suppression of organic reach for brands, people have suggested everything, from focusing on Facebook Groups only, to abandoning Facebook altogether. In my opinion, we all just need to take a deep breath and think objectively about what we’re hoping to get from social media marketing. Why does it exist? Why is your brand participating in the first place? Now, this may not be a popular opinion with the social media purists, but social media marketing is MARKETING just like any other channel. The model is essentially to gather an audience, segmented by data, then sell things to that audience via advertising. That’s the way the process works. Misunderstanding this dynamic will doom your social media efforts when it comes to business results. So before I…