Blockchain — Changing the Game of Digital Marketing
Since its inception, blockchain has been a mover and a shaker; primarily a shaker due to how it is expected to disrupt industries such as banking and insurance. In reality no industry is safe from the revolution that blockchain technology is bringing upon us. If your industry deals with data or transactions, you will be affected. Take a business like digital marketing. Most would assume that blockchain technology would not create a big shift in such an industry right off the bat. However, dive into the details and you’ll see that the rise of blockchain has had an undeniable impact on the marketing world. The main pivotal areas can be summed up through changes in trust, customer experience and branding. The trust and transparency between brands and their consumers has drastically shifted. On both consumer and company sides, blockchain has begun to transform the way that business is performed. From a company lens, the way that ads are…