How To Market To Millennials In 2018
As of 2018, all millennials, who are defined as being born between 1981 and 1997, are well into adulthood. This demographic of adults is so large that the number of millennials even surpasses the number of baby boomers! Millennials make up a large portion of consumers and it is becoming increasingly important to know how to appeal to this group of consumers. Many companies complain of being unable to attract millennials, noting they are always in search of something bigger and better. Millennials have been frequently described as disinterested and selfish, unsatisfied, unfocused and lazy, and comprise a group of adults entering the workforce with less security and value than previous generations. With the emergence of social media, millennials have turned to a world of immediate gratification, living a “post-worthy” and filtered life, and have changed the way we market. With all the stigma surrounding millennials, appealing to this demographic…