Guidelines On Proper Ethics In Digital Marketing
By Staff Writer Kendesk Digital Services Ethics is the study of understanding whether what we do is right or wrong. Digital marketing has become a very effective way for people to market a product, brand or service. It has however brought about new ethical challenges that affect the relationships between consumers and organizations .This constrained relationship may affect the organization negatively sometimes leading to brand failure, low profit margins as well as tarnished reputations. This has made the sharing of information on social media sites and within personal and professional blogs to be a rather mind boggling activity .People find themselves asking questions like, Is this ethical? Is this a professional or personal opinion? Does it matter to my audience? Should I post it at all? Will it get me in trouble? Where should I draw the line? It is thus imperative for people who are responsible for utilizing digital…