by Jennifer Beese Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Departments like sales, human resources, product development and market research are launching successful campaigns. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong. But that’s just the nature of social media; no two campaigns are created equal. Before you get too discouraged and throw in the towel, take a look at 10 of the most common social media challenges and our tips on…

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By:Heather Hurst In today’s environment of constant digital transformation, B2B marketing work is growing increasingly complex. This is partly because of the exploding number of data, analytics, and automation tools now available, promising unprecedented insights into every aspect of the customer journey, but not necessarily helping us decide what to do with the insights we gain. It’s partly because the people we’re trying to reach are drowning in data, too (lest we forget, we are not marketing to businesses but to individuals within those businesses). This data is coming at them from every conceivable digital device and app, and we’re stuck competing for ever-diminishing scraps of human attention. It’s also partly because automation and remote working trends are changing not only the work we do but also when and where we do that work. What’s a marketing leader to do? How can we help our teams succeed in the present and prepare for…

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Feature Originally By Instagram is a force to be reckoned with. If you’re a B2B(Business to Business) brand, you might think the hype isn’t relevant to you — but in 2018, it most certainly is. As it stands, there are thousands of brands and a number of high-profile business to business organizations using Instagram to drive brand awareness, engage with their audience, and ultimately, to attract new customers. To inspire you to take your Instagram game to the next level this year, here are actionable tips you can put into practice right away. 1. Use authentic, real-time user-generated content. Forget stock photography and staged promotional pictures — it’s time to go real-time. On Instagram, your prospects and leads want authentic content that offers a personal glimpse into your company’s culture and product offerings. Real-time content, such as live video/live streaming, is unfiltered and 100% you. It adds a much-needed human element…

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By https://www.strong-content.com/personal-personal-social-media/ Everyone says that you should show your personal side, even if you’re using social media for your business. Personalizing your content and interactions puts a human face on your business. This is how you build real, authentic relationships. But there are cases where you can be too personal, and you need to steer clear of these or the results could be disastrous. Finding Your Social Media Balance No “Big Talk” The type of personal content we share on social media falls under the category of small talk, not “big talk.” You might mention a place you ate today and how it was. You may show a picture of your dog and share a milestone in his or her life. But you would avoid topics like romantic encounters, touchy political issues, or things that annoy you about certain people unless those topics are a central part of your branding. My…

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