6 Expert B2B Instagram Tips for 2018
Feature Originally By Instagram is a force to be reckoned with. If you’re a B2B(Business to Business) brand, you might think the hype isn’t relevant to you — but in 2018, it most certainly is. As it stands, there are thousands of brands and a number of high-profile business to business organizations using Instagram to drive brand awareness, engage with their audience, and ultimately, to attract new customers. To inspire you to take your Instagram game to the next level this year, here are actionable tips you can put into practice right away. 1. Use authentic, real-time user-generated content. Forget stock photography and staged promotional pictures — it’s time to go real-time. On Instagram, your prospects and leads want authentic content that offers a personal glimpse into your company’s culture and product offerings. Real-time content, such as live video/live streaming, is unfiltered and 100% you. It adds a much-needed human element…