10 Social Media Challenges Your Business Must Overcome
by Jennifer Beese Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Departments like sales, human resources, product development and market research are launching successful campaigns. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong. But that’s just the nature of social media; no two campaigns are created equal. Before you get too discouraged and throw in the towel, take a look at 10 of the most common social media challenges and our tips on…