Stop Calling Your Small Business A ‘Startup’
By Gee Ranasinha Saying you have a “startup” is sexy. Saying you have a small business? Meh… Just as you’re trying to enjoy your Kale smoothie in peace, you bump into yet another self-proclaimed entrepreneur boasting about their new startup. How their company is set to become the Uber of Augmented Reality Cat Litter Delivery By Edge Cloud Artificial Intelligence-Enriched Drone™. How their mission is to change the world, one organically-grown matcha latte at a time. It’s enough to put you off your avocado on toast.But while they’re clearing space in the spare bedroom to launch the next unicorn, the truth is that 90% of these people don’t have a startup. In the best case, they have a small business. In the worst case, they have a hobby. Just Because It’s A New Small Business Doesn’t Make It A Startup Wikipedia defines a startup company as “…an entrepreneurial venture which…