How brands can leverage Facebook Groups to improve engagement
Facebook’s latest algorithm change brings a big opportunity for brands to leverage Groups for community building. Here’s how to improve your Facebook strategy. Facebook has decided to update their algorithm to highlight meaningful interactions from family and friends over Pages. This is affecting the organic reach for Pages that won’t be able to reach the same audience anymore. Brands and marketers have immediately started thinking how to maintain a successful Facebook strategy. The key phrase in Facebook’s update was the focus on “meaningful interactions.” Facebook wants to highlight engaging conversations and this should become the primary focus for brands. If you’re not already creating engaging content, then it’s useful to adapt your strategy now. One of the winning features after Facebook’s algorithm change has been the increase in highlighting of Group conversations across the news feed. Facebook Groups serve as the ideal place to start a conversation with other like-minded people. That’s…