Failing to do your homework will cost you in sales
Buyers today are more aware than ever before; they know what they want and they know they can get the information, products and services they need at the click of a button. Sales professionals are transitioning into informed business consultants who can add value through their expertise, insights and knowledge of a client’s needs. Whilst buyers are, on the whole, open to trying new brands and products, it’s down to sales professionals to make the right approach to even have a chance of getting those deals over the line. Here are top tips for getting it right in today’s competitive sales landscape: Don’t underestimate the importance of doing your homework Buyers know what they want, and any salesperson approaching them needs to know too. 79% of decision makers we surveyed said they wouldn’t bother engaging with a salesperson who hadn’t put in the necessary legwork before approaching them; 89% were…