July 2020

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Showing all posts made in the month of July 2020.

Define your objectives and visualize your visitors’ course of action before drafting your website

Some advice to Startups and Business Owners that are bringing their businesses online for the first time. A great website will be an important part of your digital marketing armor and indeed it should act as an extension of your sales and marketing team. However, too often the tendency is to build the website first, without having clear objectives about what it is that it is meant to achieve. This is a wrong start. As a business owner, you should have clear objectives for your website. You should never just want a website made for you, you need to answer the question “why do I need it? Of what use will it be for my clients, what do I stand to get out of it?” Once you answer these questions, you will be in a better position to have a website developed for you. Once you make that decision, make…

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