May 2022

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Showing all posts made in the month of May 2022.

In a saturated marketplace, soft skills make all the difference

Businesses exist to provide access to products and services for people and other businesses, but their entire spiel depends on people. Entrepreneurs are people, their staff are people and the purchasing decisions are made by people. It is remiss, therefore, to only consider businesses’ value as the product or service they offer, their prices and their placement; despite it being imbued on business students that product, price, placement and promotion are the most important considerations for a marketing mix. Little wonder, then, that a 2018 study on learning and development carried out by the folks at LinkedIn indicated that training for soft skills was the number one priority for talent development. This is simply because today, when automation and computing technologies reduce the technical labour placed on workers, adaptability and a human touch rules. Human resources industry experts, the study asserts, agree that demand for soft skills will continue to…