Yellow Pages Kenya

July 8, 2024

2 Posts Back Home
Showing all posts made on the day July 8, 2024.
Why Your Business is Slowly Dying

Why Your Business is Slowly Dying

Business

Running a business can be no easy fit. It takes time, money, and help from the right people to help you figure it out and keep things running. Well, even as you keep pushing and trying out different forms of advertising, don’t waste money on fraudulent marketing gimmicks. You can always try out different strategies to ensure a smooth run or employ the services of a reputable marketing agency like Yellow Pages to give you a push and link you up with the right services and strategies. But what are some of the things that might be slowing you down and pushing you slowly from the market? Overall Visual Outlook In this age of online media, having an effective online presence is crucial for the growth of your business. But what happens when you haven’t factored in a visual appeal? Do you have a logo? Website? Or do you have…

Keep Reading
Micro Influencers

The Shift from Celebrity Endorsement Digital Marketing

Marketing

Gone are the days when influencer marketing primarily focused on celebrities and popular influencers who had immersed a large following on social media spaces. With the ever-growing digital marketing space and content marketing taking a different shape, influencer marketing seems to have morphed into a new form. As the industry experiences this major shift, digital marketers and agencies are now forced to change tact- leveraging more on authenticity. Why? Because people tend to focus more on someone who creates content around what they are selling – micro-influencers. Micro-influencers may not have millions of followers, but their audience is highly engaged and extremely loyal, as compared to celebrities – who, despite their large following, partnering with them might translate to zero engagement due to their lack of authority within a specific field. Also Read: Blog Like A Pro: Expert Writing Tips To Captivate Your Audience For instance, it would benefit a…

Keep Reading
Navigate