Yellow Pages Kenya

September 10, 2024

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Showing all posts made on the day September 10, 2024.
Are Your Social Media Efforts Paying

Are Your Social Media Efforts Paying Off? Key Indicators to Monitor

Digital Media

Every business today should invest in social media. It will not only help you push your brand but also give you an active online presence. You see, we are not recommending this because it is currently the most popular thing to do. Let’s face it, most businesses are online and you can develop influence even more if you invest in these channels. If you have already set up social media channels and working towards building a community of loyal champions around your brand, then, that’s great! But how do you ensure your social media efforts pay off because it is not all about posting regularly? Also Read: The Shift from Celebrity Endorsement Digital Marketing Well, you need to track specific metrics to gauge the effectiveness of your strategy. Here are some key indicators to monitor: 1. Engagement Rate One of the most telling metrics has to be engagement rate. It…

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5 Ways Data Analytics Drives Digital Marketing Decisions

5 Ways Data Analytics Drives Digital Marketing Decisions

Marketing

Digital marketing is constantly evolving by the day, changing ways businesses operate and approach their marketing strategies. It’s no longer about guesswork, trying to figure out what may or may not work. All marketing decisions are entirely based on measurable, workable results. You see, nowadays everyone is online, and with the shifting digital swing, one needs to constantly keep tabs on insights to know what best works for them, and the different tactics to employ to achieve tangible advertising results. Also Read: 5 Proven Ways to Help You Drive Traffic to Your e-Commerce Store So, do you want to leverage data analytics to drive marketing success for a successful digital and brand push? Here are five ways analytics can help you drive marketing decisions: 1. Understanding Customer Behavior Data analytics helps companies gain a profound understanding of customer behavior. It shows how customers can engage with a brand by analyzing…

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