Bridging the Digital Literacy Gap: Elevating Service Adoption Rates in Kenya
In today’s rapidly evolving digital landscape, the ability to effectively navigate online platforms is crucial for businesses and individuals alike. However, varying levels of digital literacy present a significant challenge, particularly in regions like Kenya, where the urban-rural divide is pronounced. As the CEO of Yellow Pages Africa, I am keenly aware of how these disparities affect service adoption rates. In this blog post, I will explore the correlation between digital literacy and the use of our services, and discuss how we are working to empower SMEs with enhanced digital skills and presence. Data Collection and Preparation To evaluate the relationship between digital literacy levels and service adoption rates, we must first consider key indicators such as internet penetration, smartphone ownership, and social media usage. These metrics help us understand how digital literacy varies across different regions in Kenya. For our own services, we focus on metrics like new sign-ups,…