Nowadays, whether you’re streaming online, watching TV, or listening to the radio, there’s always a new product launch. Getting the word out for it isn’t a walk in the park – it can be time-consuming and quite tedious. One has to create strategies that will get you off to a flying start by creating buzz around it.
So, how do you get people subscribing or queuing up to buy your new product? Be it a course, a book, or a service in front of a relevant audience.
Also Read: Why Advertising Is Good For Your Business
Have a Marketing Plan
Before you launch anything, make sure you nail your target audience. This way, you will determine your specific customers and even set a budget for different campaigns.
After identifying the audience and establishing a budget to work with, come up with a marketing plan. What activities are you going to undertake, and who will spearhead them? Will you promote your product yourself, or will you seek the services of a reputable digital company to do specialized ads for you? And how long will it take?
Answering these questions will enable you to establish a checklist for strategic ways you can create hype around your launch.
Pre-launch
There are a lot of things you can do in anticipation for the D-day. Thus, launching your product starts with a pre-launch phase. It is a period whereby you build anticipation and excitement among your audience, creating awareness about something exciting that will soon come their way.
A good place to start is by talking about your brand – what you do and the benefits the product has to offer, even if it’s a new book, passionately spread the gospel around it.
Share about it with your small circle before taking it to other people. It could be spearheading a simple campaign on your social media handles and letting people know you are piecing a new book together.
This way, you will build interest among your audience and create a waitlist of eager individuals ready for your offer before it officially launches.
Also Read: Five Considerations for Your Product Launch Strategy
Make it an Event
At this point, you have already tested the water and know what to expect. You even have a launch date, when your offer goes to sale, or when your product gets launched – whatever you are launching, make it big and treat it like one.
Go big! Tell everybody about it. Spread the word yourself – no one else will do it for you. You’ve worked hard on it, and it will benefit your clients.
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