Catherine Wambui

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Small and medium-sized businesses get free websites for 6 months from YellowPages Kenya.

The pandemic COVID 19 has undoubtedly put life on a standstill. Businesses have closed down, laid off their employees, profits have been reduced to close to zero. The most one can do to keep their brand alive is by ensuring a strong digital presence. FREE WEBSITE FOR 6 MONTHS How? You may ask. We at Yellow Pages realize that most Small and Medium businesses are struggling due to the lack of digital presence. In this difficult time, we would like to contribute to ensuring the survival of these businesses by launching a 6 Month free Campaign Period for a simple yet illustrative website development service. This means you can get a free website for your business. Yes, you read it right FREE WEBSITE FOR 6 MONTHS. Do you know why we are doing this? We want you to win, amidst the pandemic. We want people to still see your brand…

Define your objectives and visualize your visitors’ course of action before drafting your website

Some advice to Startups and Business Owners that are bringing their businesses online for the first time. A great website will be an important part of your digital marketing armor and indeed it should act as an extension of your sales and marketing team. However, too often the tendency is to build the website first, without having clear objectives about what it is that it is meant to achieve. This is a wrong start. As a business owner, you should have clear objectives for your website. You should never just want a website made for you, you need to answer the question “why do I need it? Of what use will it be for my clients, what do I stand to get out of it?” Once you answer these questions, you will be in a better position to have a website developed for you. Once you make that decision, make…

Do I need a website for my small business?

Whether big or small, the truth is, you need a business website regardless. I know, you might be there thinking, “do I REALLYYYY need a website yet I have come this far without it anyway?” Look, times are changing, your competitors are adapting to new forms of technology to drive sales and keep up with their competitors. So should you. If after this article you still feel like you do not need it? Call me. No really think about all the benefits you would stand to gain. I will give you a few reasons why you really need a website Having a website for your business shows some level of professionalism First of all, some statistics, do you know 84% of consumers think websites make a business more credible? Food for thought As earlier said, times have changed, technology has evolved. Imagine it has changed so much that some businesses…

The Benefits Of Social Media Ads!

Article originally by Larissa de Martino Follow me on Instagram “and “What’s your name on Facebook “are two phrases that are increasingly part of our daily lives. In fact, these days, we need to confirm that people exist on these social platforms before we form deeper ties with someone. The same is true in the business world. It is increasingly common for potential customers to “investigate” the companies’ social networks before taking any action. If the company is not active on social networks, the lack of information is so frustrating that we question the seriousness and even the existence of a brand. Currently, the consumption process is completely impacted by digital. Even if the purchase is made in the physical store, the pre-purchase process and feedback are done through social platforms. So far nothing new! We all know that companies need to have a regular presence on social networks. And…

Ideas To Celebrate Mother’s Day During Lockdown

IDEAS TO CELEBRATE MOTHER’S DAY DURING LOCKDOWN Set for Sunday 10th May, Mother’s day is just around the corner and well, unfortunately, this will not be business as usual. We won’t be able to take her out for a shopping spree, or ice cream, we cannot make SGR trips to the beautiful Diani. You must be wondering, what are the best Ideas To Celebrate Mother’s Day During Lockdown. Worst off, imagine we probably can’t even pay them a simple visit. OH WELL, THIS PANDEMIC THOUGH!!! This, however, does not mean the day will be in vain. There are a number of things you can do for mom amidst the pandemic. A simple phone call or text Let’s go the traditional way. Let’s be honest, where really would we be without our moms? You wouldn’t want to imagine right? Well me neither. On this day, how about you make a simple…

Microsoft 365 Partner And Reseller

Let’s talk about Microsoft 365 teams. Have you ever tried to work on a particular project or assignment on your own? Then tried to do the same task on a team? What was the difference? I know! It was way easier working on it with the help of a team right? When it comes to a working or even school environment, teamwork is definitely important. Teamwork Motivates unity in a workspace, Promotes synergy in a workplace, Promotes productivity, etc. At a time when we are facing a global pandemic, COVID-19, a time when we are forced into isolation, lockdown, self-quarantine, businesses face a great challenge. The challenge of working from home. What many companies are not aware of is the fact that there are ways to work productively and efficiently regardless of their location. Talk of “BUSINESS AS USUAL”. Released in 2017 as an alternative to other platforms like Slack,…

Why the President Uhuru Kenyatta Sealed Nairobi in Such Short Notice

The President, H.E Uhuru Kenyatta on 6th April called for a press briefing in order to brief the nation as to where we stand so far as the global pandemic is concerned. As of yesterday, the number of positive cases was at 158 people with 4 fatalities and 4 recoveries so far. “There is a choice we were asked to make as Government and as a people: to carry on as normal or to treat this like the extraordinary emergency it is and to fundamentally change how we act. We chose the latter because even as we pray for the best, we must be ready for the worst”. He said President Uhuru Kenyatta’s slamming of a don’t-enter-or-leave Nairobi and its metropolitan areas order on Monday was meant to protect Kenyans especially the elderly living in rural areas from being infected with the coronavirus by relatives trooping in from the city…

What Is SEO?

SEO means search engine optimization. It’s the practice of increasing the search engine rankings of your web pages so that they appear higher in search results, bringing more traffic to your website.

What’s In Store for Kenyan Businesses.

Safaricom CEO Peter Ndegwa goodies for small businesses Peter Ndegwa, the new Safaricom CEO came bearing good news. During these very difficult times when we are all anxious and worried about the global pandemic, COVID19, the Mr Ndegwa promised to make the lives of his clients easy. No business survives without providing services that their customers can afford,” he said. New Safaricom Rates For 2020 His appointment comes barely a week after Safaricom announced the doing away with charges attached to sending less than 1000 shillings. Besides the transaction fee waiver, the daily transactions limit was increased from Ksh 140,000 to Ksh 300,000, grew the wallet size from KSh70, 000 to KSh300, 000 and revised upward SMEs transaction limits to KSh150, 000 from KSh70, 000. The best news for SMEs is that it is now free to transact from your Mpesa to your bank account or from your bank account…

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