Catherine Wambui

10 Posts Back Home

Stop Calling Your Small Business A ‘Startup’

By Gee Ranasinha Saying you have a “startup” is sexy. Saying you have a small business? Meh… Just as you’re trying to enjoy your Kale smoothie in peace, you bump into yet another self-proclaimed entrepreneur boasting about their new startup. How their company is set to become the Uber of Augmented Reality Cat Litter Delivery By Edge Cloud Artificial Intelligence-Enriched Drone™. How their mission is to change the world, one organically-grown matcha latte at a time. It’s enough to put you off your avocado on toast.But while they’re clearing space in the spare bedroom to launch the next unicorn, the truth is that 90% of these people don’t have a startup. In the best case, they have a small business. In the worst case, they have a hobby. Just Because It’s A New Small Business Doesn’t Make It A Startup Wikipedia defines a startup company as “…an entrepreneurial venture which…

3 Original Ways to Get More People Sharing Your Content on Social Media

By Neil Patel When it comes to marketing, exposure is the name of the game.Having high-quality content is great, but it means nothing if there’s no one actually reading it.With that in mind, it’s no wonder that brands and businesses from all over the world are doing everything in their power to increase their exposure on social media.At this point, there are a variety of ways that you can do this. While certain tactics, like using social media ads or relying on organic traffic, can certainly be helpful, there’s nothing quite like word of mouth to get people talking about your product or service.The average consumer today is more likely to do business with you if there are other people willing to vouch for your business. Just take a look at the data that Impact found, analyzing the importance of word-of-mouth marketing.Word-of-mouth marketing is a powerful tool, but it’s difficult…

PayPal, M-Pesa ink deal to ease online payments

Originally by https://nairobinews.nation.co.ke/news/paypal-m-pesa-ink-deal-ease-online-payments/ Safaricom users will now be able to make transactions online thanks to a partnership with conglomerate PayPal, an online global payment platform and TransferTo, a cross-border mobile payments network. The new service will allow movement of funds between M-Pesa and PayPal accounts, a huge boost to eCommerce. Qualifying M-Pesa customers in Kenya can link their PayPal accounts to their M-Pesa wallets, enabling them to easily buy goods and services from merchants around the World. “M-Pesa’s collaboration with PayPal will open up global marketplaces and the global economy to millions of Kenyan and Kenyan-based businesses and individuals. Beyond money transfers, this development ushers in a new era of speed and convenience beyond borders, as we work towards innovating robust platforms through which more entrepreneurs and consumers can benefit from the growing eCommerce industry”, said Joseph Ogutu, Director – Strategy, Safaricom. To make online purchases, customers will be required to…

3 Ways Social Media Can Help You Grow Your Business

By Patrick Gillooly Resources ,especially your time are precious commodities when you’re a small business owner.When push comes to shove, you can’t afford to spend time on anything that doesn’t directly benefit your bottom line and grow your business.This is why many businesses don’t invest much time in their social media strategies. But the truth is that social media can help you grow your business, and you should be active on social media despite the challenges of quantifying its impact. And I promise you don’t need to dedicate hours each day to make it work for you. In fact, smart small businesses focus on where their most-profitable audiences live. They also create a social media strategy that turns ‘likes’ and ‘retweets’ into dollars and cents. Let’s look at three ways you can use social media to grow your business: 1. Increase awareness Social media is one of the best ways…

How to Create Insanely Shareable Content

By Kim Garst Creating highly shareable content is the quickest way to grow your audience, subscribers and consequently sales.When your content gets shared, you get in front of a whole new audience, and you gain masses of social proof too.Social Media has been dubbed pay to play, but if you have highly engaging and shareable content , the less you need to rely on paying for reach as your content will do the job for you. Well, it’s easier said than done, right?! Don’t worry, after reading this, you’re going to find it easy to create highly shareable content! Why Content is a BEACH Say that aloud and you get the idea… creating highly shareable and engaging content is tough.You put all this effort into crafting the perfect posts, researching, writing, proofreading, publishing and promoting… and what happens? Nothing!No likes, no comments, and definitely no shares.Just silence.Crickets chirping in the…

10 Social Media Challenges Your Business Must Overcome

by Jennifer Beese Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Departments like sales, human resources, product development and market research are launching successful campaigns. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong. But that’s just the nature of social media; no two campaigns are created equal. Before you get too discouraged and throw in the towel, take a look at 10 of the most common social media challenges and our tips on…

6 Ingredients to a Strong Visual Brand on Social Media

By Rebekah Radice Do you inspire and captivate your social media community? Is your visual content dynamic, engaging and diverse? …if you want to stand out on social media, you must earn the attention of your audience. And you have to do it in a short amount of time. But that’s just part of the story… Because without visual marketing, your content is stuck in neutral. How’s that? The right graphic breathes life into your otherwise dull and boring post. It can expand your reach, boost engagement and get interaction churning. Simply stated: Visual content is your make or break moment. So how can you create a strong visual brand on social media? And what can you do to create a signature style that precedes you? Today I’m giving you 6 visual ingredients your social presence can’t live without. Here’s how you can develop your unique visual calling card. 6…

How to Increase Website Traffic Through Social Media

By Alexis Krasinski You’ve probably heard that social media can help get more people to your website. But are you still struggling to crack the code on how to increase website traffic through social media? Below ia a  compillation of five effective ways you can get your social media channels to drive more visits. 1. Make sure your site’s URL is visible Almost every social network has a designated spot or several spots for you to share your website. Make sure your site’s web address, or URL, is visible in your profile’s bio and About sections. Not only will this give you and your profiles legitimacy, it will also direct your visitors to their next step, to visit your website. 2. Share your posts Every time you write a blog post, share it on your social channels. This helps with search engine optimization (SEO), engagement, and of course, results in…

6 essential values B2B leaders will need in a digital future

By:Heather Hurst In today’s environment of constant digital transformation, B2B marketing work is growing increasingly complex. This is partly because of the exploding number of data, analytics, and automation tools now available, promising unprecedented insights into every aspect of the customer journey, but not necessarily helping us decide what to do with the insights we gain. It’s partly because the people we’re trying to reach are drowning in data, too (lest we forget, we are not marketing to businesses but to individuals within those businesses). This data is coming at them from every conceivable digital device and app, and we’re stuck competing for ever-diminishing scraps of human attention. It’s also partly because automation and remote working trends are changing not only the work we do but also when and where we do that work. What’s a marketing leader to do? How can we help our teams succeed in the present and prepare for…

6 Expert B2B Instagram Tips for 2018

Feature Originally By Instagram is a force to be reckoned with. If you’re a B2B(Business to Business) brand, you might think the hype isn’t relevant to you — but in 2018, it most certainly is. As it stands, there are thousands of brands and a number of high-profile business to business organizations using Instagram to drive brand awareness, engage with their audience, and ultimately, to attract new customers. To inspire you to take your Instagram game to the next level this year, here are actionable tips you can put into practice right away. 1. Use authentic, real-time user-generated content. Forget stock photography and staged promotional pictures — it’s time to go real-time. On Instagram, your prospects and leads want authentic content that offers a personal glimpse into your company’s culture and product offerings. Real-time content, such as live video/live streaming, is unfiltered and 100% you. It adds a much-needed human element…

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