Yellow Pages Kenya

Magdalene Ougo

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How Local SEO Can Drive More Foot Traffic to Your Business

Advertising

Local SEO is one of the best tools for growing your business. Its benefits are immense. Let’s face it, these days Google has become everyone’s go-to guide. We are constantly online, searching for information, and products or looking up a business. The world has shifted and for this reason, businesses should continuously leverage SEO. Why? Local SEO makes your business visible to potential customers in your area and in the long run, helps secure you leads. Whether you are running a salon, barbershop, or a tailoring store, local SEO can bring more people through your doors. Here’s how: 1. Makes Your Business Easy to Find When people search for something online, simple keywords pop into their minds, for example, “best coffee shop in town” or “best dental clinic near me”, they often rely on search engines to point them in the right direction. Also Read: Creating a Brand Voice: Why…

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Why Your Business is Slowly Dying

Why Your Business is Slowly Dying

Business

Running a business can be no easy fit. It takes time, money, and help from the right people to help you figure it out and keep things running. Well, even as you keep pushing and trying out different forms of advertising, don’t waste money on fraudulent marketing gimmicks. You can always try out different strategies to ensure a smooth run or employ the services of a reputable marketing agency like Yellow Pages to give you a push and link you up with the right services and strategies. But what are some of the things that might be slowing you down and pushing you slowly from the market? Overall Visual Outlook In this age of online media, having an effective online presence is crucial for the growth of your business. But what happens when you haven’t factored in a visual appeal? Do you have a logo? Website? Or do you have…

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Micro Influencers

The Shift from Celebrity Endorsement Digital Marketing

Marketing

Gone are the days when influencer marketing primarily focused on celebrities and popular influencers who had immersed a large following on social media spaces. With the ever-growing digital marketing space and content marketing taking a different shape, influencer marketing seems to have morphed into a new form. As the industry experiences this major shift, digital marketers and agencies are now forced to change tact- leveraging more on authenticity. Why? Because people tend to focus more on someone who creates content around what they are selling – micro-influencers. Micro-influencers may not have millions of followers, but their audience is highly engaged and extremely loyal, as compared to celebrities – who, despite their large following, partnering with them might translate to zero engagement due to their lack of authority within a specific field. Also Read: Blog Like A Pro: Expert Writing Tips To Captivate Your Audience For instance, it would benefit a…

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Blog Like a Pro: Expert Writing Tips to Captivate Your Audience

Blog Like a Pro: Expert Writing Tips to Captivate Your Audience

Digital Media

Content is the most critical part of the puzzle surrounding your brand identity, and that additional SEO optimization.  In this time and age, to keep up with industry trends and standards, different businesses and organizations use tools and tricks to create captivating and evergreen content that remains relevant long after publishing. While some organizations have specialized writers to handle this, others employ specialized services of reputable SEO agencies like Yellow Pages to make content that search engines can find. But how do you write content that gets eyes on your site, keeps visits there, yearning for more? Keep reading to find out more about writing tips. Establish Authority While you craft perennial content, you shouldn’t be afraid to supplement those posts with trending news within your industry.  News content shows readers you’re relevant and up-to-date with happenings within your field. It also gives your audience a tremendous source of value by…

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3 Things You Need to Consider for a Successful Product Launch 

3 Things You Need to Consider for a Successful Product Launch 

Marketing

Nowadays, whether you’re streaming online, watching TV, or listening to the radio, there’s always a new product launch. Getting the word out for it isn’t a walk in the park – it can be time-consuming and quite tedious. One has to create strategies that will get you off to a flying start by creating buzz around it.  So, how do you get people subscribing or queuing up to buy your new product? Be it a course, a book, or a service in front of a relevant audience. Also Read: Why Advertising Is Good For Your Business Have a Marketing Plan Before you launch anything, make sure you nail your target audience. This way, you will determine your specific customers and even set a budget for different campaigns.  After identifying the audience and establishing a budget to work with, come up with a marketing plan. What activities are you going to undertake, and who will spearhead them? Will you promote your product…

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Communication

Beyond the Sale: Ethical Practices in Persuasive Communication

Communication

In the quest for success in persuasive communication, it is crucial to recognize and respect ethical boundaries. While persuasion is a powerful skill for influencing and convincing others, its application must be guided by sound ethical principles. This article addresses the importance of establishing and respecting these boundaries, highlighting how to balance influence with integrity. Persuasion is an essential tool in many areas, from marketing and sales to politics and interpersonal relations. However, its use raises important ethical questions. Ethics in persuasion means not only achieving a desired goal but also doing so in a fair, honest, and respectful way. Also Read: How To Get Started With Content Marketing: A Step To Step Guide One of the fundamental ethical principles in persuasion is respect for the autonomy and dignity of the individual. This means that persuasive techniques should not manipulate or pressure people into acting against their will or values.…

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Tech

Technological trends that will shape 2024

Tech

Technological advancement is unstoppable, constantly shaping our future. In 2024, some promising trends are emerging and shaping the way we live, work and connect. 1. Augmented reality (AR) in everyday life Augmented Reality is moving beyond the confines of games and entertainment apps, becoming increasingly integrated into our daily lives. From trying out products before buying them to enhancing education through immersive experiences, AR is becoming a versatile tool. Also Read: How To Easily Make Money Online 2. Artificial intelligence (AI) for personalization Artificial Intelligence is excelling at personalizing online experiences. From shopping suggestions to personalized playlists, AI is transforming the way we consume content, offering experiences tailored to our tastes. 3. Blockchain beyond cryptocurrencies While cryptocurrencies continue to gain popularity, the technology behind them, Blockchain, is being applied in a variety of areas. From transparent supply chains to secure electronic voting, Blockchain is establishing itself as a reliable basis…

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Why Advertising Is Good For Your Business

Why Advertising is Good for Your Business

Advertising

Advertising is one of the most vital aspects of a business. It is a useful tool and the most direct connection to the consumer. When consumers automatically feel connected to your advertisement, they are more likely to frequent it. In this blog post, we’ll look at five reasons – why advertising is a company’s best friend and the impact it has on your bottom line. 1. Customer Retention Advertising is an effective and powerful strategy for attracting prospective customers and retaining current ones. By using carefully targeted adverts, you may reach out to those who have previously interacted with your company and develop customized ads based on their interests. This method fosters relationships and encourages individuals to return for further purchasing opportunities. 2. Assists in understanding your competitors Closely monitor your competitors’ advertisements to stay ahead of the game! Your opponents might unveil new products, services, or features before anyone…

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How To Get Started With Content Marketing: A Step To Step Guide

How to Get Started with Content Marketing: A Step-to-Step Guide

Digital Media

Content marketing has become a game changer for businesses of all sizes. Content is king, and no matter your company’s size, brand, or offerings, mastering a winning content marketing strategy is essential for campaign success. So, if you want to use content marketing for your business and stay ahead of the competition, tag along as we delve into the ins and outs of achieving excellence in content creation. Step 1: Set Clear Goals The first step before diving headfirst into content creation it’s essential to clarify your goals. What do you intend to achieve? Are you looking to generate leads, increase brand awareness, or boost sales? Outlining your goal is crucial, and enables you to craft precise and impactful content that connects with your audience. Also Read: What is Content Marketing, and Why Is It Important? Step 2: Know your audience Understanding your target audience is paramount for the success…

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10 Websites That Will Make You Smarter

10 Websites That Will Make You Smarter 

Digital Media

In the era of the internet, our constant companions are our smartphones, as we navigate through various social media platforms. Whether we’re engaging in conversations on Facebook, messaging friends on WhatsApp, sharing captivating videos on Instagram, or scrolling through TikTok, the online space offers an endless array of entertainment. However, the internet serves a purpose beyond mere leisure. It stands as a vast and marvelous resource capable of aiding in the acquisition of new skills. Whether your interests lie in cooking, coding, or learning a new language, numerous websites are available to facilitate your learning journey. The next time you find yourself online, consider making productive use of your time by exploring these sites and acquiring valuable knowledge and skills. Khan Academy It offers a wide array of free educational resources, covering subjects from math and science to art and humanities. With interactive lessons and practice exercises, it’s an excellent…

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