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Magdalene Ougo

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Ten Obnoxious Company Rules To Kill In 2017

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By .Liz Ryan ,   Liz Ryan is CEO/founder of Human Workplace and author ofReinvention Roadmap. I became an HR person in 1984, when many of my readers had not been born yet. I was happy to be able to set my company apart from the other employers in Chicago by killing off stupid, outdated rules and policies. Getting rid of pointless and insulting HR practices made it easier for my company to hire and hang onto tremendous employees, many of whom are still my homies today. That was over thirty years ago, but lots of organizations are still following the same archaic rules we abolished in 1984. They don’t realize that every policy they shove down their employees’ throats is another reason for a talented person to leave them and work for a more deserving organization. Here are ten policies that every employer should get off its books before the…

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The Top 10 Trends Driving Marketing In 2017

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Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017. Focus is crucial—and that can be a challenge. The bigger the business, the more diverse the customer base. While data is making it easier to target consumers, it’s a massive undertaking to discern valuable information from the volume of data available. How do you stay focused, create conversations, and increase conversions? It’s a big question, but paying attention to what’s on the horizon can offer insights. Here are 10 trends that I predict for 2017. 1. Increased focus on customer experience. Customer experience is the heart of marketing for every industry. While it has always been a marketing focus, today’s businesses—at least the successful…

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12 Confidence Killers You Need to Stop Doing Right Now

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CREDIT: Getty Images We each have within us some inner enemies that can quickly kill off our confidence. They drain our lives of potential and our purpose, and they fill us with deep regret. Left unchecked, they can unfortunately quickly erode our grandest plans and our noblest intentions. See if you recognize any of these 12 confidence killers in your own life. If you do, you need to crush them now. Your future depends on it. 1. Feeling unworthy. Self-confidence comes when you feel worthy of who you are and what you’re accomplishing–when you believe in yourself. When you think or say you’re in any way not good enough, you’re rejecting your own value. Combat these feelings by thinking of the things you appreciate about yourself. 2. Constantly overthinking. One of the worst enemies of confidence, overthinkingleads to negativity. It twists things around, makes you worry, and makes everything appear…

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One Thing Top Performing Sales Reps Understand… That YOU Don’t

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One Thing Top Performing Sales Reps Understand… That YOU Don’t In my sales career I’ve always analyzed everything that happens on the sales floor.  The one common denominator that I always find, as it relates to top sales reps, is that they are always in conversation.  When I was new to sales I would always try to figure out how the top reps were constantly in conversation.   I never saw them prospecting or begging for business like everyone else.  What were they doing that everyone else wasn’t? Conversations Light Up Revenue Top performing reps always find a way to be in a conversation.  I’m not talking about a “sales” conversation…  I’m just talking about conversation.  See, top sales reps understand the value of not talking about their product all the time because that is not their job.  Top performing sales are tightly focused on adding value at all levels,  and the…

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The Psychology And Philosophy Of Branding, Marketing, Needs, And Actions

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Consumers build brands, not companies. This is a fundamental marketing truth that cannot be denied. Consumers give brands value by developing perceptions and expectations for those brands. Companies enhance the value by delivering consistent brand experiences that consumers can trust. Human psychology and how it affects consumer behavior is the foundation of brand building. What do consumers need? Do they really need those things or do they just think they do? What drives them to actually take action and buy once a real or perceived need is identified? The key words are needs and actions, and the best brand marketers paid attention to their marketing, psychology, and philosophy professors. They have seen through experience that Maslow’s Hierarchy of Needs and Aristotle’s Seven Causes of Human Action can be directly applied to consumer behavior and brand marketing. You’ll never really “get” marketing if you don’t “get” the psychology of needs and…

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Is Social Media The Same as PR?

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Since the arrival and prominent rise of Social Media, businesses and agencies alike have struggled to fully understand where it should fit into their overall strategy. 52% of Public Relation professionals admit that journalists are less likely to contact them to fact check since the emergence of social media. There is no doubt that it’s has been a game-changer. Traditional PR has always been about creating and maintaining relevant relationships, but should Social Media just be seen as a subset of PR or a completely separate entity?Firstly, let’s ask our search engine overlord of knowledge, Google, what it thinks on the matter: Google’s answer card describes PR as “the way organisations, companies and individuals communicate with the public and the media”. It defines Social Media as “websites or applications that enable users to create or share content or to participate in social networking”. 1 THE DIFFERENCES From these definitions it…

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Is technology getting in the way of your marketing

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Technology is supposed to simplify things. To make them easier and quicker. But for marketing, technology has made things more complex and distracted businesses from what they need to focus on – the customer. In the pre-internet days a small business would think about where their customers would go to look for their product or service. There weren’t many options: The Yellow Pages or equivalent The local paper The newsagent’s shop window (you know – the little postcards offering cleaning etc.) Add to that leafletting and possibly local radio advertising and that was about it for a small business. Today there is e-mail marketing, Twitter, Facebook, Google search and ads, Instagram, Pinterest, podcasts, webcasts, Periscope – the list grows almost daily. So many business owners have a go at one or more depending on their comfort level with the technology in question. They also hear the mantra that you need…

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The 1 Simple Way to Instantly Improve Your Email Marketing

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CREDIT: Getty Images Email marketing remains one of the most enduring (and effective) online marketing methods available today. With that in mind, why do so many of us make the same critical blunder over and over again, thus dooming our campaigns before they start and ensuring people avoid our emails like the plague? I’ll explain why I think this happens in a moment, but first, let’s identity this massive email marketing mistake and how to ensure you avoid it. The Big Email Marketing Mistake It happens inside my inbox several times a week. Someone reaches out to me on a network like LinkedIn, where I spend almost all my time, and we connect. Within a day or two, and without being asked, I’m suddenly getting marketing emails from this person and his or her business. This is the huge mistake far too many professionals continue to make – adding someone…

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3 Must-Know Facts About Legal Content Marketing

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BY DAVE KERPEN CEO, Likeable Local As we all know, the digital and online landscape is transforming at an exponential pace. As a lawyer, your online presence and marketing efforts have a significant impact on your ability to reach your prospective clients. The legal content marketing space is unique in many ways, and lawyers who choose to ignore new developments in the area do so at their own risk. I recently spoke with Innovative Attorney Marketing’s General Manager, Shane Kondo, who explained how the legal content marketing landscape is set to change this year. Here’s what I learned: When it comes to content marketing in the legal space, there are specialized concerns that attorneys and law firms need to be aware of. The fact that attorney websites and blogs are considered advertisements by state attorney licensing authorities and are subject to the applicable state bar’s marketing rules remains one of the…

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Mark Cuban’s 12 Rules for Startups

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This article is an edited excerpt from How to Win at the Sport of Business: If I Can Do It, You Can Do It (Diversion Books, 2011) by Mark Cuban (Available at Amazon and iTunes). Anyone who has started a business has his or her own rules and guidelines, so I thought I would add to the memo with my own. My “rules” below aren’t just for those founding the companies, but for those who are considering going to work for them, as well. 1. Don’t start a company unless it’s an obsession and something you love. 2. If you have an exit strategy, it’s not an obsession. 3. Hire people who you think will love working there. 4. Sales Cure All. Know how your company will make money and how you will actually make sales. 5. Know your core competencies and focus on being great at them.Pay up for…

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