Yellow Pages Kenya

Magdalene Ougo

10 Posts Back Home
Content Writer

Are Business Blogs Still Important in 2016?

General

About two years ago, Didit examined a topic that’s still much on the minds of digital marketers today: are blogs still important? Do these trusty, time-tested publishing vehicles matter in an era in which corporate blogging appears to be declining, social media traffic is rising, and more commercial enterprises – especially “Mom & Pop” businesses – seem to be considering a “social media only” approach to digital marketing? While certainly a lot has changed in digital marketing in the past two years, no developments in the industry have dissuaded us from our original conclusion: business blogs matter. And, as we put it two years ago, “the idea that a transient social media outpost can substitute for a website is very dangerous.” In other words, if you intend to make any headway in digital marketing, you must resist the siren call of a “social only” strategy and do the hard work of maintaining an excellent, attractive blog operating on your own domain.…

Keep Reading

7 Reasons Why You Need to Embrace Procrastination

General

We hear it all the time–procrastination is a terrible habit. It interferes with productivity and kills momentum, and if you want to accomplish anything ever youbetter never ever procrastinate. As with so many things, the truth is more complicated. There are times when procrastination doesn’t hurt–and there are times it can even be helpful. Here are seven examples of the up side to procrastination. 1. It calms the impulse to act in haste. Taking swift steps isn’t always the smartest move. Sometimes it really is best to take a time out and gain the perspective that only distance can give. Even a short delay can lead to a big payoff in clarity. Once a little time has passed, you might look at the issue and see a different solution or even discover that the best path forward is to do nothing. Procrastination gives you an opportunity to evaluate and think…

Keep Reading

How to Become a Person You Can Admire

General

Where there is great admiration there is always great character and success. It’s important to have someone you look up to, but don’t forget the other side of the coin. Wherever you are, you have a sphere of influence–a group of people who are influenced by the things you say and do. How does your life hold up? The core of an admirable life is respect. When you respect yourself and others, you behave in a way that sets a high standard. You’ll do things you can be proud of and inspire others to do the same. Here are 11 tangible steps you can take toward living a more admirable life: 1.     Learn to be comfortable in your own skin. The real purpose of your life is to evolve and grow into the whole person you are capable of being. It’s easy to get off the path and spend your time…

Keep Reading

Good Things Happen When You Put Employee Motivation First

General

Employee motivation seems to be slipping through the cracks for most companies. In fact, the 2016 State of Employee Feedback study from Quantum Workplace found that only 26 percent of 300 organizations surveyed said they prioritized increasing motivation and engagement. This is alarming considering that motivation is vital to the success of any company. An April 2015 Gallup study of 7,272 adults found that among those employees who said that their management team helped them set performance goals, 69 percent said they were engaged. The logical conclusion here would be that when employers motivate their teams, team members are more involved in their work. Communicating with your staff team and motivating them with personal goals, then, can help you create a productive, happy working environment. Here is a look at how some organizations are doing just the opposite: killing employee motivation. Here too are ways to improve it: 1. Problem: ignoring feedback Many companies will…

Keep Reading

Yellow Pages: from municipal phone books to mobile phone bucks

General

How Montreal-based company is reinventing itself for the key Vancouver digital content market By Tyler Orton Yellow Pages CEO and president Julien Billot was in Yaletown June 2 after his company acquired two Vancouver-based magazines the week before. He said Yellow Pages is driven to provide more content to users as it evolves into a digital company | Photo: Tyler Orton Yellow Pages (TSX:Y) (YP) spent about a century pushing thick books filled with business names, addresses and phone numbers that would fill the space between ads. And then the arrival of the Internet search engine shook its business model to the core. “The book was mainly publishing raw data, so it’s not really content,” said YP president and CEO Julien Billot, who’s spent the past 18 months leading the company’s transition from a print-centric to digital business. “The real transformation for us is shedding that.” Billot was in Vancouver June 2…

Keep Reading

The 10 Best Social Media Marketing Campaigns of 2016 So Far

General

Marketers dream of creating and implementing the greatest buzz-building marketing campaign on social media, and the first half of 2016 has revealed no shortage of companies striving towards this ambitious goal with both traditional and new tactics to get people talking about their brands on social media. Since 2015, Adweek has been evaluating hundreds of individual campaigns for Shorty Awards, which are awarded for best content in social media. The following 10 great social campaigns will likely show up on that list in 2017. 1. Lowes – FixinSix Playing off the popularity of time-limited video with apps like Vine and Snapchat, the marketing team at Lowes have created a clever, ongoing social campaign that offers quick home improvement tips in just 6 seconds. Each clip uses stop motion techniques along with claymation-type animations to create fun and engaging videos. Don’t rely solely on in-house videos for your own marketing campaign. Learn from Lowes’…

Keep Reading

Do Page Likes Still Matter on Facebook?

General

By Andrew Hutchinson Now this may seem like an odd question, of course we all want Likes on our Facebook Pages and posts. But given changes over time to the way the platform works and how the News Feed algorithm functions, does the number of Page Likes you have matter as much as it used to? Does having more Page likes necessarily mean you’re a better business, or the best option relative to a users’ search? Likes are the fuel that runs the Facebook machine, the tool that defines organic reach, that Facebook uses to target us with ads – without doubt, Likes are important. But just how important are they in the modern Facebook eco-system? Here’s an examination of the evolution of the Like and how it’s influence has been diluted over time. Likely Development Facebook introduced the Like button in February 2009, providing users with, according to Facebook: “…an easy…

Keep Reading

Why the Humble Quiz is a Brilliant Content Marketing Tactic

General

You might be surprised to learn that the number one article on “The New York Times” in 2013 wasn’t an article, it was a quiz. This quiz, “How Y’all, Youse and You Guys Talk” aimed to answer the question “What does the way you speak say about where you’re from?” In less than a dozen days, the quiz received more traffic than any other article on “The New York Times” launched during the entire year. In fact, OkDork reports that over the last several months 8 of the 10 world’s most shared articles were quizzes. The data proves some quizzes are unequivocally shareable and engage the masses, while others fail horribly, but why? Find out what makes a quiz great and how quizzes are being used as an amazing content marketing tactic. 7 key principles of a killer quiz Incorporating these seven principles into a quiz won’t guarantee it goes…

Keep Reading

How 5 Prestige Brands Innovate and Market on Facebook

General

Perception sometimes equals reality when it comes to marketing. Businesses that win and are successful often create a public persona and brand that enables them to remain at the top of the food chain through emotional and clever marketing. It is not about the facts but how they touch the hearts and emotions of their customers and fans. Prestige brands sell products for premium prices that don’t reflect the real cost of production but how their products make their clients feel.  They tap into the limbic and emotional part of the brain and bypass the thinking cerebal cortex. How else can you justify the purchase of a coat, dress or shoes that sell for $2,000 when the cost of making it is $30? Does the price for an Apple iPhone or a Loius Vuitton bag reflect real or emotional value? The booming sales for premium brands reveals that “Human beings…

Keep Reading

3 Great Ways To Reward Your Social Followers

General

Social media marketing is a game of give and take. As a marketer, it might feel like you’re constantly giving – great blog content, witty tweets, alerts to breaking news, special offers, promotions. Indeed, you may even think from time to time that you are giving your very soul to your keen and hungry followers on social media. But, those followers do give back, of course. They give back every time they click on one of your links, read your blog, like your Facebook post, or retweet one of your articles. And this is where the rewarding part of your job comes in – especially when some of those followers actually go one step further and leave a comment or even a question after a piece of content that you have lovingly provided for them. Yes, when you start to garner some real, meaningful engagement with your following, then that’s…

Keep Reading
Navigate