Captivating audiences with the right content is one of the biggest challenges in marketing. In fact, according toLinkedIn Technology Marketing Community, successful content leans heavily on audience relevance (58%), followed by engaging and compelling storytelling (57%) that triggers a response (54%). To make sure your content drives results, its format needs to be just as well-researched as the information contained in it. For instance, if you’re trying to explain a complex mechanical process to an engineer, then a comprehensive white paper would work better than a short blog post or an infographic. If you’re not sure which content formats will resonate with your audience, then use the following tips to identify them: 1. Pinpoint your audience You can’t captivate an audience without understanding it first. Start by identifying your key customer groups. For instance, if you sell complex machinery for automotive plants, then you may already know that your…

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In case you don’t know, video content is huge right now. How huge? Check out these two graphs from the recent Mary Meeker Internet Trends report which show the rise in video consumption on Facebook and Snapchat, respectively. Facebook CEO Mark Zuckerberg has said he expects most of Facebook to be video by 2019. Video is the fastest growing online advertising category. Videos generate the best reach and response levels on social media platforms. Given advances in technology, particularly in regards to network capacity, enabling us to consume video whenever and wherever we like, video has become the medium of choice for a great many people, and will likely remain in that position till we advance to the next level (in virtual reality). But while there are now a heap of video creation options available, actually creating compelling video content isn’t easy. YouTube knows this, and today, the Google-owned video platform has released a new…

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To be a highly visible brand is certainly in the best interests of every business. Consumers must be finding you quickly. Well, there are numerous ways to be a part of consumers’ lives. Given below are some great ways to make your brand highly visible to consumers and boost your sales in serious terms. First, plan a referral program A smart way to enhance your visibility is enabling your customers do it for you. In fact, people just love to share stuff with others, hence, if you provide an excellent inventive, there are chances for your existing clients to spread the word about your brand to everyone they probably know. As a result, they will provide you a source of fresh leads and widen your customer base considerably. Focus on harnessing publicity You require promotion if you want to make yourself – however, only in the precise media. Ensure you…

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What is SEO and why it’s important to your business SEO stands for Search Engine Optimization. It’s how your website gets traffic—for free—from the results pages on major search engines. When someone does an online search, you want your business to list as high as possible on the search results page so you can get more clicks and get more customers. SEO is the key to making that happen. This guide provides: A landscape overview: Information about how Search Engine Optimization works A checklist: A list of practical tips for getting started with SEO Best practices: Helpful advice for achieving great SEO results for your business This guide will give you the tools you need to help your business appear better in search results.  Since most consumers research online before making any purchases, it’s essential that your business’ online presence is optimized for search engines Most web traffic…

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An effective way to engage your audience on social media is to create social campaigns. These come in a variety of forms such as contests, special offers and sweepstakes. Below are some tips on creating a successful social media campaign. 1. Have measurable goals The first question to ask when it comes to planning your campaigns is, “What are my goals?”  You might have a general idea why you should create a campaign, but it’s essential to identify specific goals so that you can assign a measurable value, also known as a key performance indicator (KPI), to help determine the success of your campaign. If your goal is to raise brand awareness about your product on Facebook, then your KPI might be the number of comments, shares, and likes. On the other hand, if you want to drive more traffic to your website, then you might want to track…

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Customer Lifecycle, Sales Funnel, and Content Strategy This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process. The secondary goal is to present different perspectives on moving customers through the lifecycle stages and to show how marketing, sales, and customer success teams should collaborate and where each team’s responsibilities lay. Hopefully, everyone will find at least one useful idea to try or to test. The effectiveness of your customer acquisition funnel can be tracked by metrics that measure leakages when moving prospects from one stage to the other. The process of handing over prospects from the marketing to sales team and from the sales to customer success team presents higher than average risks of losing prospects, missing data, or miscommunication between teams about responsibilities, definitions, and success metrics. Content strategy is one…

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This post was originally published on Adweek.com and can be seen here.  Marketing to a consumer as they journey through your brand on their devices offers new opportunities. Each device can be accompanied by a unique experience that is both different from other devices and a continuation of the same customer journey. For example, let’s say you’re preparing for a big hiking trip later this month and you need new hiking shoes. The thought that you need new shoes occurs to you while in a meeting, and you quickly pull out your phone and bookmark the website for later. After the meeting, you pull up the website, begin browsing shoes and put a few options in your shopping cart to review later. Because you’re a busy person, you shop for hiking shoes when you can during your day, sometimes on your phone, sometimes at your desk and sometimes on your…

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Other books by Robin Sharma – The Monk who Sold his Ferrari, The greatness guide, Who will cry when I die, The saint the surfer and the CEO  Each of us is, Every single one of us, regardless of our personal history, regardless of whether you have a title or not can lead without a title. Most of us go to work with the mind-set that to be a leader they need to work their way up the company ladder, get the title or position they seek, and then they can be leaders. This is the wrong approach according to Sharma .  The foundation principle is Self-Leadership. Anyone who understands this can lead regardless of his or her official title in an organization. According to Sharma, “leaders are those individuals who do the things that failures aren’t willing to do–even though they might not like doing them either.”…

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When you’re feeling stressed about your TO DO list, multitasking is one of the worst things you can do. These five tips will help you stay productive; 1. Learn to properly prioritize. This is not as easy as it sounds. Figure out what your real priorities are through a process of clarification and communication. E.g. Design & sales 2. Practice “Serial Monofocus” instead of multitasking. Do one task at a time with maximum concentration .e.g sales force, contracts preparation etc 3. Don’t always be available Throughout the day we encounter interruptions that waste our time e.g. phone calls, text messages, and consultations from colleagues. Avoid and tell the person to call or come back later. 4. Communicate your plans when you’re not available. When you’ve decided that you need some time to be off the grid, you should inform others. 5. Identify time wasters Pinpoint them and ask yourself why…

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Kenny Chapman – The Blue Collar Coach/Sales & Marketing Coach If there’s one thing I love to hear it’s the sound of a happy customer returning. Repeat customers mean something – that you’re providing amazing customer care. And it’s really not that difficult. You just have to take the time and effort to go that extra mile and deliver outstanding customer service. Now, I’m pretty sure that, like me, you’re eager to build strong relationships with your customers and keep them coming back for more. That’s why I’m going to give you a helping hand by sharing my 5 best insights for going the extra mile. Contact is Key Staying in front of your customers helps to maintain that ever important “top of mind awareness” so that your company is the first (and hopefully only) company that they consider calling. This can be done via social media, phone calls, newsletters, postcards, etc.…

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