Due to the popularity of social networks, businesses now have to compete fiercely to stand out in a sea of competing content marketing. To engage consumers and create a devoted community of followers on social media, content marketing has shown to be a successful method. In this post, we’ll look at content marketing as a potential strategy for effective social media engagement.  What is content marketing? It’s a marketing strategy where a specific audience can be attracted to and engaged with via content marketing, which comprises producing and disseminating useful and pertinent material. This includes articles for blogs, infographics, films, e-books, and other forms of material. Why is content marketing important for social media? Social networks serve as venues for sharing and interacting with both individuals and organizations. They are also vital for content marketing because it gives companies a variety of opportunities to engage with their audience in a…

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For years, people have used the phone book as a search engine to locate details about businesses, services, and goods. The phone book is still a useful tool to make sure that potential clients can find your company even if many firms are investing in digital advertising. Here are some of the important factors to consider if you want to be included in the nation’s greatest network of contacts: Enables local reach A crucial tool for reaching local consumers. People are more inclined to use the phone book to find information if your business is in a certain location. Additionally, a lot of people still choose to conduct traditional information searches. Visibility for all customers Your business will be visible to all customers, regardless of whether they have Internet access or not. Many people still do not have access to the Internet or do not know how to use it…

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People’s perceptions of a company’s credibility are said to be primarily based on the appearance of its website, according to statistics. Meaning for your business to succeed, it has to follow a set of web designing principles. To achieve this, you must create a website that visitors will want to visit, interact with, and return to by keeping your target audience in mind. After all, a website with excellent conversion rates finds the ideal mix between usability and aesthetics. Whether or not design is your area of expertise, you cannot afford to ignore it. You can either engage a designer on staff, hire a freelancer, or educate yourself on web design fundamentals. Just make an effort to create a website that converts well! So, do you wish to take your business to the next level and increase website conversions? We have compiled the best tips just for you. Long-tail keywords…

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In this digital era, online listing are important to business owners because they come with a complete package. They let users quickly discover, research, and get in touch with businesses that are pertinent to them. By their subscription, they not only serve as entries for your craft and trade but also help customers find you online and in real life. Besides that, they also carry simple pieces of information; that is vital to your business, such as; Name, Address, Phone number, Website, and hours of operation. This information gives customers the core knowledge they need and their interests. So, do you want to score some bonus points and amplify your online business? Here’s why your listing will pay off: Get featured on Google Through SEO techniques, it is likely that you can get a higher ranking on the top page of Google, although results may not be visible for a…

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The ultimate guide to marketing your business Everyone wants to build a big and successful business, but the one question you first need to answer is how to market your business to the world? How to get more traffic, more client calls, and eventually, more revenue. Every business is a marketing business! That’s probably more true in 2022 than it has ever been at any other time in history. Your job as a business person is to constantly sell your vision and products to people. It does not matter whether you are a law firm, a shiny tech startup or a big multinational. You simply cannot escape the reality of life; in order to win, you need to be great at marketing. Then arrives the question: What kind of marketing best suits your business? Should you erect billboards that cost millions of shillings all over town? Or would you rather…

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Businesses exist to provide access to products and services for people and other businesses, but their entire spiel depends on people. Entrepreneurs are people, their staff are people and the purchasing decisions are made by people. It is remiss, therefore, to only consider businesses’ value as the product or service they offer, their prices and their placement; despite it being imbued on business students that product, price, placement and promotion are the most important considerations for a marketing mix. Little wonder, then, that a 2018 study on learning and development carried out by the folks at LinkedIn indicated that training for soft skills was the number one priority for talent development. This is simply because today, when automation and computing technologies reduce the technical labour placed on workers, adaptability and a human touch rules. Human resources industry experts, the study asserts, agree that demand for soft skills will continue to…

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Yellow Pages have announced the launch of a new service, Yellow Connect, specifically designed to help SMEs grow the visibility of their businesses both online and offline, and reach more customers with prices starting from as low as Ksh.2,500. While making the announcement, Yellow Pages CEO, Pedro Gomes, noted that small businesses may lack the manpower and capital to dedicate to large scale marketing efforts, and this is the gap that Yellow Connect aims to fill. “In my opinion, SMEs face two major challenges; the first is the lack of manpower in the organisations, and the second is the need to grow beyond their physical locations. Yellow Connect basically gives them that opportunity,” said Gomes. In addition to providing services such as website creation, listing on the Yellow Pages digital and print directories, and email and SMS campaigns, Yellow Connect will allow small business owners to monitor and engage sales…

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The world is tough for SMEs: A 2017 exploratory study on the critical success factors for SMEs in Kenya found that 70 percent of small businesses fold within their first 3 years. Having a good product or service, innovative leadership and skilled staff were among the critical success factors that business owners identified for the study. Two of the key factors mentioned specifically involved business interaction with customers. The first was customer relations, which involves the businesses’ staff directly talking to the customers. The better your staff is at handling customer communication, the higher the likelihood is that the business will succeed. Marketing was the second factor, with consumers constantly bombarded by messages, it is difficult for businesses to rise above the noise. Great experiences are the solution for businesses that want to connect with their customers. A survey of marketers by Hub Spot, a developer of marketing and sales…

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The world is tough for SMEs: A 2017 exploratory study on the critical success factors for SMEs in Kenya found that 70 per cent of small businesses fold within their first three years. Having a good product or service, innovative leadership and skilled staff were among the critical success factors that business owners identified for the study. Two of the key factors mentioned specifically involved business interaction with customers. The first was customer relations, which involves the businesses’ staff directly talking to the customers. The better your staff is at handling customer communication, the higher the likelihood is that the business will succeed. Marketing was the second factor, with consumers constantly bombarded by messages, it is difficult for businesses to rise above the noise. Great experiences are the solution for businesses that want to connect with their customers. A survey of marketers by Hub Spot, a developer of marketing and…

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WHY ISN’T MY WEBSITE MAKING SALES? Why Isn’t My Website Making Sales? This Remains to be a frustrating issue in the minds of many businesses and companies. In an era where the internet is the order of the day, companies are highly dependent on it as a profit-generating avenue. Therefore, they create websites meant for their business. The website is mostly used as a tool for communicating what your business is about. Pursuing your client into believing that your company/business is above all other businesses. That your website visitors should buy products and services provided by company A and not B or C. So, your website is doing well. The traffic is sufficient but the sales are something worth worrying about. Why is this happening? In most cases, the amount of web traffic you get on your website should be equivalent to the number of sales you make. The fact…

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