The ultimate guide to marketing your business Everyone wants to build a big and successful business, but the one question you first need to answer is how to market your business to the world? How to get more traffic, more client calls, and eventually, more revenue. Every business is a marketing business! That’s probably more true in 2022 than it has ever been at any other time in history. Your job as a business person is to constantly sell your vision and products to people. It does not matter whether you are a law firm, a shiny tech startup or a big multinational. You simply cannot escape the reality of life; in order to win, you need to be great at marketing. Then arrives the question: What kind of marketing best suits your business? Should you erect billboards that cost millions of shillings all over town? Or would you rather…

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Businesses exist to provide access to products and services for people and other businesses, but their entire spiel depends on people. Entrepreneurs are people, their staff are people and the purchasing decisions are made by people. It is remiss, therefore, to only consider businesses’ value as the product or service they offer, their prices and their placement; despite it being imbued on business students that product, price, placement and promotion are the most important considerations for a marketing mix. Little wonder, then, that a 2018 study on learning and development carried out by the folks at LinkedIn indicated that training for soft skills was the number one priority for talent development. This is simply because today, when automation and computing technologies reduce the technical labour placed on workers, adaptability and a human touch rules. Human resources industry experts, the study asserts, agree that demand for soft skills will continue to…

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Yellow Pages have announced the launch of a new service, Yellow Connect, specifically designed to help SMEs grow the visibility of their businesses both online and offline, and reach more customers with prices starting from as low as Ksh.2,500. While making the announcement, Yellow Pages CEO, Pedro Gomes, noted that small businesses may lack the manpower and capital to dedicate to large scale marketing efforts, and this is the gap that Yellow Connect aims to fill. “In my opinion, SMEs face two major challenges; the first is the lack of manpower in the organisations, and the second is the need to grow beyond their physical locations. Yellow Connect basically gives them that opportunity,” said Gomes. In addition to providing services such as website creation, listing on the Yellow Pages digital and print directories, and email and SMS campaigns, Yellow Connect will allow small business owners to monitor and engage sales…

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The world is tough for SMEs: A 2017 exploratory study on the critical success factors for SMEs in Kenya found that 70 percent of small businesses fold within their first 3 years. Having a good product or service, innovative leadership and skilled staff were among the critical success factors that business owners identified for the study. Two of the key factors mentioned specifically involved business interaction with customers. The first was customer relations, which involves the businesses’ staff directly talking to the customers. The better your staff is at handling customer communication, the higher the likelihood is that the business will succeed. Marketing was the second factor, with consumers constantly bombarded by messages, it is difficult for businesses to rise above the noise. Great experiences are the solution for businesses that want to connect with their customers. A survey of marketers by Hub Spot, a developer of marketing and sales…

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The world is tough for SMEs: A 2017 exploratory study on the critical success factors for SMEs in Kenya found that 70 per cent of small businesses fold within their first three years. Having a good product or service, innovative leadership and skilled staff were among the critical success factors that business owners identified for the study. Two of the key factors mentioned specifically involved business interaction with customers. The first was customer relations, which involves the businesses’ staff directly talking to the customers. The better your staff is at handling customer communication, the higher the likelihood is that the business will succeed. Marketing was the second factor, with consumers constantly bombarded by messages, it is difficult for businesses to rise above the noise. Great experiences are the solution for businesses that want to connect with their customers. A survey of marketers by Hub Spot, a developer of marketing and…

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WHY ISN’T MY WEBSITE MAKING SALES? Why Isn’t My Website Making Sales? This Remains to be a frustrating issue in the minds of many businesses and companies. In an era where the internet is the order of the day, companies are highly dependent on it as a profit-generating avenue. Therefore, they create websites meant for their business. The website is mostly used as a tool for communicating what your business is about. Pursuing your client into believing that your company/business is above all other businesses. That your website visitors should buy products and services provided by company A and not B or C. So, your website is doing well. The traffic is sufficient but the sales are something worth worrying about. Why is this happening? In most cases, the amount of web traffic you get on your website should be equivalent to the number of sales you make. The fact…

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The pandemic COVID 19 has undoubtedly put life on a standstill. Businesses have closed down, laid off their employees, profits have been reduced to close to zero. The most one can do to keep their brand alive is by ensuring a strong digital presence. FREE WEBSITE FOR 6 MONTHS How? You may ask. We at Yellow Pages realize that most Small and Medium businesses are struggling due to the lack of digital presence. In this difficult time, we would like to contribute to ensuring the survival of these businesses by launching a 6 Month free Campaign Period for a simple yet illustrative website development service. This means you can get a free website for your business. Yes, you read it right FREE WEBSITE FOR 6 MONTHS. Do you know why we are doing this? We want you to win, amidst the pandemic. We want people to still see your brand…

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Some advice to Startups and Business Owners that are bringing their businesses online for the first time. A great website will be an important part of your digital marketing armor and indeed it should act as an extension of your sales and marketing team. However, too often the tendency is to build the website first, without having clear objectives about what it is that it is meant to achieve. This is a wrong start. As a business owner, you should have clear objectives for your website. You should never just want a website made for you, you need to answer the question “why do I need it? Of what use will it be for my clients, what do I stand to get out of it?” Once you answer these questions, you will be in a better position to have a website developed for you. Once you make that decision, make…

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Whether big or small, the truth is, you need a business website regardless. I know, you might be there thinking, “do I REALLYYYY need a website yet I have come this far without it anyway?” Look, times are changing, your competitors are adapting to new forms of technology to drive sales and keep up with their competitors. So should you. If after this article you still feel like you do not need it? Call me. No really think about all the benefits you would stand to gain. I will give you a few reasons why you really need a website Having a website for your business shows some level of professionalism First of all, some statistics, do you know 84% of consumers think websites make a business more credible? Food for thought As earlier said, times have changed, technology has evolved. Imagine it has changed so much that some businesses…

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Article originally by Larissa de Martino Follow me on Instagram “and “What’s your name on Facebook “are two phrases that are increasingly part of our daily lives. In fact, these days, we need to confirm that people exist on these social platforms before we form deeper ties with someone. The same is true in the business world. It is increasingly common for potential customers to “investigate” the companies’ social networks before taking any action. If the company is not active on social networks, the lack of information is so frustrating that we question the seriousness and even the existence of a brand. Currently, the consumption process is completely impacted by digital. Even if the purchase is made in the physical store, the pre-purchase process and feedback are done through social platforms. So far nothing new! We all know that companies need to have a regular presence on social networks. And…

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