Data-Driven Transformation: Accelerate at Scale Now
how to use data, technology, and manpower to adapt to the 21-century digital business world. a study of what the top tech companies have been doing to keep afloat.
How to Increase Sales in 8 Seconds
Article by Jill Let me ask you a question: What’s the one thing you can do in the next 12 months that will dramatically impact sales? I mean, if you really thought about it, what’s causing you the most trouble in your sales efforts? Don’t worry. I can wait for you to come up with an answer. Questions like that make you think. Any time you ask your own prospects to reflect on their issues, challenges, and priorities, it takes a while for them to formulate the answer. But if you’re like most sellers, silence drives you crazy. Imagine you’re talking with a prospective customer and there’s a brief lull in the conversation. I bet you jump right in to fill it. Am I right? A Whopper of a Sales Mistake Research shows that the average salesperson, after asking a question, waits no more than 2 to 3 seconds before…
Are You Accurately Measuring Your Company’s Digital Strength?
There are few business leaders around the world not thinking about digital transformation in some shape or form. Whether improving omni-channel commerce or developing digital extensions to product lines, businesses are working out how to drive profitability through digital. But traditional metrics might underestimate the impact of digital, leaving companies vulnerable to aggressive competitors or pure-play disruptors. Many managers are missing digital signals that could help them better compete. Armed with a hypothesis that the stock market was undervaluing digital, we sought to create the largest known repository of digital data on U.S. companies. Our aim was to prove the link between digital strength and shareholder value, and do so in a way that passes the rigorous standards of hedge funds. We looked at the top 1,000 U.S. public companies, mapped every digital property for those companies, collected 75 billion digital consumer interactions per month over a period of five years,…
4mins sales
4 Things Every Rep Should Say in the First 5 Minutes of a Sales Call
Article written by Emma Brudner This is it. The all-important first call with a new prospect sales tip. This conversation will set the tone for the rest of the relationship, and could even make or break a deal. No pressure, right? Considering just how much hinges on sales calls, reps would be wise to get the conversation off to a strong start. But kicking off a call can be awkward, as anyone who’s asked “So, uh … how’s the weather there?” at the beginning of a meeting knows. Mattson recommended that salespeople touch on four crucial points within the first five minutes of a call: Purpose Time Agenda Outcome First, Mattson suggested that salespeople establish the purpose of the call. “Make sure you’re on the same page about why you’re here today,” he said. Talking about the purpose of the call early on not only refreshes attendees’ memories, but it…
How brands can leverage Facebook Groups to improve engagement
Facebook’s latest algorithm change brings a big opportunity for brands to leverage Groups for community building. Here’s how to improve your Facebook strategy. Facebook has decided to update their algorithm to highlight meaningful interactions from family and friends over Pages. This is affecting the organic reach for Pages that won’t be able to reach the same audience anymore. Brands and marketers have immediately started thinking how to maintain a successful Facebook strategy. The key phrase in Facebook’s update was the focus on “meaningful interactions.” Facebook wants to highlight engaging conversations and this should become the primary focus for brands. If you’re not already creating engaging content, then it’s useful to adapt your strategy now. One of the winning features after Facebook’s algorithm change has been the increase in highlighting of Group conversations across the news feed. Facebook Groups serve as the ideal place to start a conversation with other like-minded people. That’s…
Importance of Labor Day- Why Even Entrepreneurs Need a Break
Labor Day celebrates the foundation on which this country was built: work. It’s the contributions of workers and laborers that help ensure the prosperity and strength of the nation. No one knows this to be truer than entrepreneurs, the self-motivated risk takers who value personal passion and success above all. Anyone who has ever put themselves out on a limb professionally knows that it can be hard to take a step back from your work and relax, but that’s exactly what Labor Day is for – in fact, giving yourself time to unwind is an important facet of successful entrepreneurship. Here are a few others. Establish a Routine It doesn’t have to look the same as your fellow entrepreneurs’, but you’ve got to figure out a routine that works for you. Set a schedule for yourself based on what’s going on in your own life, and make a point of…
Are You Accurately Measuring Your Company’s Digital Strength?
By Jeff Maling ,Rod Fertig And Arun Muthupalaniappan There are few business leaders around the world not thinking about digital transformation in some shape or form. Whether improving omni-channel commerce or developing digital extensions to product lines, businesses are working out how to drive profitability through digital. But traditional metrics might underestimate the impact of digital, leaving companies vulnerable to aggressive competitors or pure-play disruptors. Many managers are missing digital signals that could help them better compete. Armed with a hypothesis that the stock market was undervaluing digital, we sought to create the largest known repository of digital data on U.S. companies. Our aim was to prove the link between digital strength and shareholder value, and do so in a way that passes the rigorous standards of hedge funds. We looked at the top 1,000 U.S. public companies, mapped every digital property for those companies, collected 75 billion digital consumer interactions…
Stop Calling Your Small Business A ‘Startup’
By Gee Ranasinha Saying you have a “startup” is sexy. Saying you have a small business? Meh… Just as you’re trying to enjoy your Kale smoothie in peace, you bump into yet another self-proclaimed entrepreneur boasting about their new startup. How their company is set to become the Uber of Augmented Reality Cat Litter Delivery By Edge Cloud Artificial Intelligence-Enriched Drone™. How their mission is to change the world, one organically-grown matcha latte at a time. It’s enough to put you off your avocado on toast.But while they’re clearing space in the spare bedroom to launch the next unicorn, the truth is that 90% of these people don’t have a startup. In the best case, they have a small business. In the worst case, they have a hobby. Just Because It’s A New Small Business Doesn’t Make It A Startup Wikipedia defines a startup company as “…an entrepreneurial venture which…
3 Original Ways to Get More People Sharing Your Content on Social Media
By Neil Patel When it comes to marketing, exposure is the name of the game.Having high-quality content is great, but it means nothing if there’s no one actually reading it.With that in mind, it’s no wonder that brands and businesses from all over the world are doing everything in their power to increase their exposure on social media.At this point, there are a variety of ways that you can do this. While certain tactics, like using social media ads or relying on organic traffic, can certainly be helpful, there’s nothing quite like word of mouth to get people talking about your product or service.The average consumer today is more likely to do business with you if there are other people willing to vouch for your business. Just take a look at the data that Impact found, analyzing the importance of word-of-mouth marketing.Word-of-mouth marketing is a powerful tool, but it’s difficult…
PayPal, M-Pesa ink deal to ease online payments
Originally by https://nairobinews.nation.co.ke/news/paypal-m-pesa-ink-deal-ease-online-payments/ Safaricom users will now be able to make transactions online thanks to a partnership with conglomerate PayPal, an online global payment platform and TransferTo, a cross-border mobile payments network. The new service will allow movement of funds between M-Pesa and PayPal accounts, a huge boost to eCommerce. Qualifying M-Pesa customers in Kenya can link their PayPal accounts to their M-Pesa wallets, enabling them to easily buy goods and services from merchants around the World. “M-Pesa’s collaboration with PayPal will open up global marketplaces and the global economy to millions of Kenyan and Kenyan-based businesses and individuals. Beyond money transfers, this development ushers in a new era of speed and convenience beyond borders, as we work towards innovating robust platforms through which more entrepreneurs and consumers can benefit from the growing eCommerce industry”, said Joseph Ogutu, Director – Strategy, Safaricom. To make online purchases, customers will be required to…