Yellow Pages Kenya

Walter Oriaro

4 Posts Back Home
Head of Customer Success
5 Proven Ways to Help You Drive Traffic to Your e-Commerce Store

5 Proven Ways to Help You Drive Traffic to Your e-Commerce Store

Business

The simple truth is – you can’t get sales if you don’t drive traffic to your online store. Even your local store around the corner with no online presence needs a steady stream of walk-ins to make daily sales. The same applies to all businesses, including e-commerce sites. Acquired traffic can drive sales from new buyers and increase revenue from existing customers. To achieve this, you should target the right audience and then persuade them to visit your online business, using persuasive ways through brand/product promotions to entice them to visit relevant pages. Also Read: Why Your Business is Slowly Dying Whether you have money for marketing or are still bootstrapping on a budget, you can use the outlined tips to increase high-potential website traffic and support your e-commerce sales. 1. Optimize for Search Engines SEO is a vital element of driving organic traffic to your store. To achieve this,…

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SEO Best Practices for 2024

SEO Best Practices for 2024

Marketing

If you are looking to boost your business, earn more revenue, or even appeal to your target audience for long-term brand awareness, then SEO is good for you. Leveraging SEO optimization not only puts you at the top position of Google search results but can also significantly impact your brand wholesomely. How then do you get started and realize the full power of SEO effect, more so in 2024? Let’s delve right into this article and see some key practices you can implement to beat competition and stay ahead of the digital game. 1. Prioritize User Experience (UX) User experience is at the forefront of SEO strategy in 2024. Search engines like Google tend to place high emphasis on providing users with the most relevant and engaging content. So, what this means is that you should aim to increase your website’s loading speed, by utilizing tools such as Google Pages…

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The Evolution of Advertising Investment in Africa: A Focus on Digital and Print Progress

Advertising

The African advertising industry has undergone a significant transformation in recent years, reflecting the region’s growing economic potential and increasing consumer demand. As outlined in the “THIS YEAR NEXT YEAR: 2023 GLOBAL END-OF-YEAR FORECAST” report published by GroupM, Africa is experiencing a positive trajectory in terms of advertising investment, with ad spend expected to grow by 6.3% in 2023 into $14.7Bn. This growth is primarily driven by advancements in digital media, although print media continues to play a significant role in the region. The Rise of Digital Media Digital media has been a game-changer for the advertising industry in Africa. With the continent experiencing a rapid expansion of internet connectivity and smartphone adoption, digital platforms have become a vital channel for reaching and engaging with consumers. According to the GroupM report, digital ad spend in Africa is projected to rise by 9.4% in 2023, reflecting the increasing importance of online…

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Digital Mastery in African Markets: The iPhone 15 Launch’s Impact

Business

The iPhone 15 launch wasn’t just another product release; it was a testament to the transformative power of digital marketing tools in a rapidly evolving tech landscape. Apple’s strategies, backed by effective keyword research, ensured that they tapped into the very pulse of what tech-savvy consumers were searching for. By identifying and incorporating popular search terms related to high-end smartphones and digital marketing trends, Apple dramatically increased their visibility in search engine results. This strategic move led to a surge in organic traffic to their website, making Apple’s content optimization techniques a case study for businesses worldwide. Social media engagement was another pivotal strategy. Platforms like Facebook, Instagram, and X (formerly Twitter) became Apple’s digital playground. Through these channels, they shared teasers, behind-the-scenes glimpses, and interactive content. These tactics not only built anticipation but also encouraged user participation, creating a digital buzz like never before. Then there was influencer marketing,…

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