Business

Maximize your online potential: 5 Secrets to a Website that converts

Business

People’s perceptions of a company’s credibility are said to be primarily based on the appearance of its website, according to statistics. Meaning for your business to succeed, it has to follow a set of web designing principles. To achieve this, you must create a website that visitors will want to visit, interact with, and return to by keeping your target audience in mind. After all, a website with excellent conversion rates finds the ideal mix between usability and aesthetics. Whether or not design is your area of expertise, you cannot afford to ignore it. You can either engage a designer on staff, hire a freelancer, or educate yourself on web design fundamentals. Just make an effort to create a website that converts well! So, do you wish to take your business to the next level and increase website conversions? We have compiled the best tips just for you. Improve Your…

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Why online listing is good for your business

Business

In this digital era, online directories are important to business owners because they come with a complete package. They let users quickly discover, research, and get in touch with businesses that are pertinent to them. By their subscription, they not only serve as entries for your craft and trade but also help customers find you online and in real life. Besides that, they also carry simple pieces of information; that is vital to your business, such as; Name, Address, Phone number, Website, and hours of operation. This information gives customers the core knowledge they need and their interests. So, do you want to score some bonus points and amplify your online business? Here’s why your listing will pay off: Get featured on Google Search Find View Information Data Graphic Symbol Icon Through SEO techniques, it is likely that you can get a higher ranking on the top page of Google,…

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How to market your business in 2022

Business

The ultimate guide to marketing your business Everyone wants to build a big and successful business, but the one question you first need to answer is how to market your business to the world? How to get more traffic, more client calls, and eventually, more revenue. Every business is a marketing business! That’s probably more true in 2022 than it has ever been at any other time in history. Your job as a business person is to constantly sell your vision and products to people. It does not matter whether you are a law firm, a shiny tech startup or a big multinational. You simply cannot escape the reality of life; in order to win, you need to be great at marketing. Then arrives the question: What kind of marketing best suits your business? Should you erect billboards that cost millions of shillings all over town? Or would you rather…

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Define your objectives and visualize your visitors’ course of action before drafting your website

Business

Some advice to Startups and Business Owners that are bringing their businesses online for the first time. A great website will be an important part of your digital marketing armor and indeed it should act as an extension of your sales and marketing team. However, too often the tendency is to build the website first, without having clear objectives about what it is that it is meant to achieve. This is a wrong start. As a business owner, you should have clear objectives for your website. You should never just want a website made for you, you need to answer the question “why do I need it? Of what use will it be for my clients, what do I stand to get out of it?” Once you answer these questions, you will be in a better position to have a website developed for you. Once you make that decision, make…

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website for my small business?

Do I need a website for my small business?

Business

Whether big or small, the truth is, you need a business website regardless. I know, you might be there thinking, “do I REALLYYYY need a website yet I have come this far without it anyway?” Look, times are changing, your competitors are adapting to new forms of technology to drive sales and keep up with their competitors. So should you. If after this article you still feel like you do not need it? Call me. No really think about all the benefits you would stand to gain. I will give you a few reasons why you really need a website Having a website for your business shows some level of professionalism First of all, some statistics, do you know 84% of consumers think websites make a business more credible? Food for thought As earlier said, times have changed, technology has evolved. Imagine it has changed so much that some businesses…

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The Benefits Of Social Media Ads!

Business

Article originally by Larissa de Martino Follow me on Instagram “and “What’s your name on Facebook “are two phrases that are increasingly part of our daily lives. In fact, these days, we need to confirm that people exist on these social platforms before we form deeper ties with someone. The same is true in the business world. It is increasingly common for potential customers to “investigate” the companies’ social networks before taking any action. If the company is not active on social networks, the lack of information is so frustrating that we question the seriousness and even the existence of a brand. Currently, the consumption process is completely impacted by digital. Even if the purchase is made in the physical store, the pre-purchase process and feedback are done through social platforms. So far nothing new! We all know that companies need to have a regular presence on social networks. And…

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Microsoft Teams.

Microsoft 365 Partner And Reseller

Business

Let’s talk about Microsoft 365 teams. Have you ever tried to work on a particular project or assignment on your own? Then tried to do the same task on a team? What was the difference? I know! It was way easier working on it with the help of a team right? When it comes to a working or even school environment, teamwork is definitely important. Teamwork Motivates unity in a workspace, Promotes synergy in a workplace, Promotes productivity, etc. At a time when we are facing a global pandemic, COVID-19, a time when we are forced into isolation, lockdown, self-quarantine, businesses face a great challenge. The challenge of working from home. What many companies are not aware of is the fact that there are ways to work productively and efficiently regardless of their location. Talk of “BUSINESS AS USUAL”. Released in 2017 as an alternative to other platforms like Slack,…

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What’s In Store for Kenyan Businesses.

Business

Safaricom CEO Peter Ndegwa goodies for small businesses Peter Ndegwa, the new Safaricom CEO came bearing good news. During these very difficult times when we are all anxious and worried about the global pandemic, COVID19, the Mr Ndegwa promised to make the lives of his clients easy. No business survives without providing services that their customers can afford,” he said. New Safaricom Rates For 2020 His appointment comes barely a week after Safaricom announced the doing away with charges attached to sending less than 1000 shillings. Besides the transaction fee waiver, the daily transactions limit was increased from Ksh 140,000 to Ksh 300,000, grew the wallet size from KSh70, 000 to KSh300, 000 and revised upward SMEs transaction limits to KSh150, 000 from KSh70, 000. The best news for SMEs is that it is now free to transact from your Mpesa to your bank account or from your bank account…

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The internet also have rules that govern its smooth running.

7 Websites Commandments of 2020

Business

What’s your business website? I want to look you up on google. In an era when everything can be found online, having an online presence and a website is as important as having a physical location for your business. A website gives you the platform to be found from anywhere in the world, and in times when your business can’t open physically, your website gives you the power to serve your client. Having a good website is good, but having a great website that serves you, and your clients well are even better. What are the key things to consider when creating a website for your business? There are some key elements that you need to consider when creating a website. We call them website commandments you should never break. Here are 7 Websites Commandments you should never break Thou shall be visually pleasing We are living in a time…

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