Business

Does Income Make It a Business?

Of all the questions I’ve been posed in the last forty years, the one that usually hurts the most feelings is when a business owner mistakenly thinks he or she is an entrepreneur and I correct them. The fact is, most small business owners are just that – not entrepreneurs, not visionaries – just folks who have bought themselves a job.  They’ll work for themselves for years and then, after all that hard work, if they’re lucky, they’ll sell their company to some other poor soul to labor for next to nothing for a few more decades. Here’s where some of you cry out, “But Gerber!  So-and-so is a millionaire and did it all selling imported widgets online!” NOT an entrepreneur.  Still just a small business owner. Income doesn’t make you an entrepreneur any more than owning a sports car makes you a race car driver, and too many people today…

How To Stop The Decline of Small Business Saturday

Right there between Black Friday and Cyber Monday resides Small Business Saturday. It’s a day dedicated for shopping at your local small business. According to American Express (the sponsor of Small Business Saturday), sales were down this year compared to 2016. This year 108 million shoppers spent $12.9 billion, compared to 112 million shoppers spending $15 billion last year. The survey further shows that the majority of small businesses visited during Small Business Saturday were food or clothing related. Much less in retail and specialty stores. You probably saw commercials encouraging you to shop small, shop local. However, the emotion invoked is guilt. Buy small business because you should help small business. Buy local because you should help your community. Well, guilt can take you so far. $12.9 billion, to be precise, but it is declining. While Dan Ariely may claim that buyers don’t always make pure economic and rational…

Facebook Ad Clicks and zero Conversions

Written by Jimmy Ombom I know that every marketer’s goal in Facebook is to get leads from the hundreds of ads running at that site. Yes, it is a great idea to have ads running on Facebook because of the billions of users who use it. Its however sucks to just getting people clicking or liking on the ads with zero conversion. Right? There could be many reason why this happens. Let’s look at how we can avoid this. Reasons why your Ads Do not Work A Bad Product You are selling a product that no one is interested in. Or you are selling it the wrong way. No matter how much you invest in ads, if no one wants to buy it. It will not sell. I keep mentioning that not everyone in social media is interested to buy. Most of the guts are just looking out to…

Leaders Say They Want More Creativity. But They Really Don’t

For many years people have thought that the reason organizations struggle with creativity is because there aren’t enough good ideas.  Therefore, leaders sought to fix the problem by having staff generate more ideas, and practices proliferated that improved idea generation (such as brainstorming) and individual creativity (such as classes). But brainstorming and art classes haven’t solved the problem: Leaders still say that there isn’t enough creativity, often blaming lackluster returns on inadequately creative solutions. But what if too few ideas isn’t the real problem?  What if there are plenty of good ideas, and the real issue is that people in decision-making positions – the leaders who are complaining about the lack of creativity – are refusing to act on them? There is good evidence that points to this as the actual issue organizations face. Research by Justin Berg has shown that some companies don’t have a deficit of creative ideas, they have…

Perception in Business

Perception is reality! Perception is not always reality! Perception is everything! We all have heard these statements, or some variation of them, at one time or another. Does perception play a role in business? If so, what is its role, how is it exercised, what is its impact? Perception is a major and old area of study in the field of Psychology. Perception is how we organize, understand and interpret the world around us: what we see, what we hear, what we feel, what we smell, and what we taste. Dependent upon the business you are in, all five senses may play a role or perhaps just one or two. There is the belief that perception alters and may distort our vision of reality, perhaps masking the truth. If people come to a situation with a preconceived notion of what should be, they might tend to see what they expect,…

15 Marketing Strategies That Inspire Strategic Thinkers

It takes a lot of time and effort to develop and maintain a marketing campaign that resonates with your intended audience. As a strategic thinker, however, the development of a marketing campaign takes even more consideration. After all, we’re always searching for ways to gain the oh-so important competitive edge. There are times, though, when we all hit the proverbial wall. If you find yourself in that situation, then you may want to check out these fifteen marketing strategies that will definitely spark your creative energy. 1. Partner with allies. Marketing partnerships have a number of benefits to push a marketing campaign. For starters, when you collaborate with someone else, you tend to deliver better content. On top of that, marketing partnerships are cheaper to create, see success more quickly, and expose your brand to a new audience. For example, prior to being acquired by eBay, Half.com worked the town of…

The 1 Simple Way to Instantly Improve Your Email Marketing

CREDIT: Getty Images Email marketing remains one of the most enduring (and effective) online marketing methods available today. With that in mind, why do so many of us make the same critical blunder over and over again, thus dooming our campaigns before they start and ensuring people avoid our emails like the plague? I’ll explain why I think this happens in a moment, but first, let’s identity this massive email marketing mistake and how to ensure you avoid it. The Big Email Marketing Mistake It happens inside my inbox several times a week. Someone reaches out to me on a network like LinkedIn, where I spend almost all my time, and we connect. Within a day or two, and without being asked, I’m suddenly getting marketing emails from this person and his or her business. This is the huge mistake far too many professionals continue to make – adding someone…

3 Must-Know Facts About Legal Content Marketing

BY DAVE KERPEN CEO, Likeable Local As we all know, the digital and online landscape is transforming at an exponential pace. As a lawyer, your online presence and marketing efforts have a significant impact on your ability to reach your prospective clients. The legal content marketing space is unique in many ways, and lawyers who choose to ignore new developments in the area do so at their own risk. I recently spoke with Innovative Attorney Marketing’s General Manager, Shane Kondo, who explained how the legal content marketing landscape is set to change this year. Here’s what I learned: When it comes to content marketing in the legal space, there are specialized concerns that attorneys and law firms need to be aware of. The fact that attorney websites and blogs are considered advertisements by state attorney licensing authorities and are subject to the applicable state bar’s marketing rules remains one of the…

What is the Value of Your Social Media Assets and is it Worth Measuring?

Companies and brands have refined processes and systems for ascribing value to their physical assets and bricks and mortar properties but when it comes to the measuring of their online properties value there is mostly a big yawn. We live in a knowledge economy where information is vital and critical to ongoing success as we transition to a post industrial age where workers don’t carry bricks but laptops, iPads and iPhones. Increasing the value of your online assets which displays a brands knowledge and thought leadership to the world should be made a priority for any modern business. These assets are now not just restricted to online properties you own such as your website but anywhere you have a web presence and this includes your social media channels. What are Social Media Assets? Online assets are not just your website, it is any web presence that makes it easy for customers…

How to Make Yourself Visible on Google – B2B Digital Marketing Strategy

To be a highly visible brand is certainly in the best interests of every business. Consumers must be finding you quickly. Well, there are numerous ways to be a part of consumers’ lives. Given below are some great ways to make your brand highly visible to consumers and boost your sales in serious terms. First, plan a referral program A smart way to enhance your visibility is enabling your customers do it for you. In fact, people just love to share stuff with others, hence, if you provide an excellent inventive, there are chances for your existing clients to spread the word about your brand to everyone they probably know. As a result, they will provide you a source of fresh leads and widen your customer base considerably. Focus on harnessing publicity You require promotion if you want to make yourself – however, only in the precise media. Ensure you…

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