Yellow Pages Kenya

Business

What is the Value of Your Social Media Assets and is it Worth Measuring?

Business

Companies and brands have refined processes and systems for ascribing value to their physical assets and bricks and mortar properties but when it comes to the measuring of their online properties value there is mostly a big yawn. We live in a knowledge economy where information is vital and critical to ongoing success as we transition to a post industrial age where workers don’t carry bricks but laptops, iPads and iPhones. Increasing the value of your online assets which displays a brands knowledge and thought leadership to the world should be made a priority for any modern business. These assets are now not just restricted to online properties you own such as your website but anywhere you have a web presence and this includes your social media channels. What are Social Media Assets? Online assets are not just your website, it is any web presence that makes it easy for customers…

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How to Make Yourself Visible on Google – B2B Digital Marketing Strategy

Business

To be a highly visible brand is certainly in the best interests of every business. Consumers must be finding you quickly. Well, there are numerous ways to be a part of consumers’ lives. Given below are some great ways to make your brand highly visible to consumers and boost your sales in serious terms. First, plan a referral program A smart way to enhance your visibility is enabling your customers do it for you. In fact, people just love to share stuff with others, hence, if you provide an excellent inventive, there are chances for your existing clients to spread the word about your brand to everyone they probably know. As a result, they will provide you a source of fresh leads and widen your customer base considerably. Focus on harnessing publicity You require promotion if you want to make yourself – however, only in the precise media. Ensure you…

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15 Customer Service Skills that Every Employee Needs

Business

ere are certain customer service skills that every employee must master if they are forward-facing with customers. Without them, you run the risk of finding your business in an embarrassing customer service train-wreck, or you’ll simply lose customers as your service continues to let people down. Luckily, there are a few universal skills that every support member can master that will dramatically improve their conversations with customers. Below I’ll cover the 15 most-needed skills to master this incredibly important position. The Customer Service Skills that Matter When most business publications talk about customer service skills, things like “being a people person” tend to take the spotlight. It’s not that this trait is outright wrong, but it’s so vague and generic that it is hardly a help to those looking to get involved in support positions within a company, and certainly doesn’t help out entrepreneurs/founders who are looking for the right set of skills when…

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How to fall back in love with your Job

Business

It’s important to love our jobs because at least half of our hours awake are spent at work. It will be very difficult to invest in our careers and be truly great if we’re not into what we do, one would not seek extra training, certification, seminars and so forth. It’s hard to imagine spending extra time outside work investing in something that one doesn’t like. That said, even exciting jobs have boring days. When you’re doing the same tasks, going to the same office and working with the same people day in and day out, you’re bound to fall in a rut on occasions. We can get out of this rut by taking tasks that makes us feel motivated and absorbed, taking up projects to give us exposure of tasks and departments outside our normal role. Surrounding ourselves with energetic people in the office and within…

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5 Qualities that Top Sales Teams have in Common

Business

1. High Rated Sales Quality Top performing sales teams purpose to rate themselves way higher than underperforming ones. Twice as many salespeople and sales leaders at high-performing sales organizations rate their organization as excellent as compared to those working in average and underperforming organizations. They are proud of their brand and walk shoulder high in confidence of their organization. They also take much pride in the quality of their sales. 2. Employment of a well structured sales process A good sales process is a tool in the success of any sales organization. The sales process is a guide in what to do, when, where and even how. To performing sales organizations have sales processes that are flexible, closely monitored, strictly enforced, encourage accountability and even automated. Yellow Pages Kenya prides itself in a clear well documented sales process and a good support tool known as Sales Force that not only…

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How To Find Your Most Productive Hours

Business

How To Find Your Most Productive Hours We all have 24 hours in a day. But not all hours are created equal. Sometimes an hour is enough to blaze through a massive project, and other times all you manage is to tiredly send a couple of unimportant emails. Motivational speakers, performance coaches, and CEOs advocate finding and leveraging your peak hours of the day as the key to being more productive. Following a schedule that utilizes your most productive work hours will ensure that the important projects receive the energy investments they deserve. Here’s an official plan to help you harness those productivity power hours: 1. Follow The (Ultradian) Rhythm Like anything in nature, humans run in cycles. The growing body of research on ultradian rhythms – 90-120 minute cycles that run within the 24- hour circadian day – suggests that our day is driven by cycles that affect how alert and productive we are. At…

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Kenya Government plans March rollout of mobile phone-based T-bond

Business

The government expects to roll out its mobile phone-based Treasury bond by the end of March after the planned sale in October last year was derailed by volatile interest rates. The government had planned to start selling the Sh5 billion five-year bond in October but prevailing interest rates, which had risen to 22 per cent for short-term government paper, meant that the Treasury had to shelve the offer until lower rates come into play. The latest Treasury bond sold—a nine year infrastructure bond— carried an interest rate of 14.75 per cent, while the prevailing interest rates of Treasury bills range between 11.4 and 13.8 per cent. The product should be in the market by the end of quarter one. What had delayed the launch was pricing, where interest rates were volatile. But now that it has stabilised I think we can go ahead,” said Mr Rotich. He added that the…

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Airtel Kenya partners with National Bank on m-banking

Business

Airtel Kenya has launched a partnership with National Bank of Kenya (NBK) to deliver mobile banking services through the Airtel money service. The mobile banking service will allow Airtel customers to access their National Bank accounts free from their phones for the first three months, with minimal charges after the three-month campaign, Airtel said. Customers will be able, via mobile, to view their accounts, manage their accounts, make bill payments, transfer money to their Airtel Money accounts from their bank accounts and vice versa. In addition, National Bank agents will offer Airtel Money services and Airtel agents will offer National Bank services. This will be extended later to National Bank branches.

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Bidco looking for farmers to grow sunflower and soya beans

Business

East Africa’s leading cooking oil manufacture, Bidco is looking for contract farmers to grow and supply soya beans and sunflower. Bidco field officer in charge of small-scale farmers Kevin Nyangun says the company has a deficit of up to 50 per cent. This forces the company to “put the machines to sleep mode” when there is nothing to crash. Soya beans, sunflower and maize are the main raw materials in the manufacturing of liquid cooking oil. Lifestyle diseases like blood pressure are driving market craze for liquid cooking oil because it has minimal cholesterol. “The company signs an off-take contact with farmers. The contract is a commitment from the company that if they deliver the required quality, we have to pay them; pay is cash on delivery-no stories of ‘come tomorrow’,” he said. External sources The deficit is so bad that the company is importing between six and eight metric…

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