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Google and FB Ads
Google and FB Ads

Top Mistakes Businesses Make with Facebook and Google Ads

Digital Marketing

Running online ads has become a crucial part of business growth. Platforms like Facebook Ads and Google Ads allow businesses to reach their ideal customers, generate leads, and boost sales like never before. Yet, many businesses in Kenya and beyond are still losing money on ads because of simple, avoidable mistakes. If you have ever spent money boosting posts or running Google campaigns without seeing results, you’re not alone. This article highlights the top mistakes businesses make with Facebook and Google Ads, why they happen, and actionable tips to fix them for better results and higher return on investment (ROI). 1. Not Having Clear Goals Before Running Ads One of the biggest mistakes businesses make with Facebook and Google Ads is launching campaigns without clear objectives because it consequently leads to wasted budget on clicks that don’t convert. Are you trying to: Increase website traffic? Generate leads? Get WhatsApp inquiries?…

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PPC Advertising
PPC Advertising

Why PPC Advertising Is the Fastest Way to Get Customers

Digital Marketing

There is a particular frustration that every business owner knows. You have invested in a website. On top of that you have posted on social media. Furthermore, you have told anyone who would listen what your business does and why it is worth their time. And yet the phone stays quieter than it should. Customers are out there — actively searching, actively spending — and somehow, they are finding someone else. That gap between being a good business and being a found business is precisely what Pay-Per-Click advertising was built to close. Fast. Not in three months. Not after a sustained content campaign begins to compound. In days, sometimes hours. In 2026, PPC advertising has matured into one of the most sophisticated customer acquisition tools available to businesses of any size. Understanding how it works, where it delivers, and how to avoid the traps that drain budgets without results is…

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