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A Small Business Owner’s Guide to Website Hosting

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by John Rampton Having a website as a small business owner is just sort of a given and a known fact. What isn’t as common is the fact that small business owners seem to know little if anything about the actual mechanics behind the website that ensures a website is available 24/7/365. Besides knowing generally how small business website hosting works, it’s important to determine if the website hosting you are currently using is the best option for your business and future growth plans. What small business website hosting companies do Web hosting companies host your website on their servers and make sure that it is available for your traffic and customers at all times, as well as make it available to you or your developer to update on a regular basis. It is the hosting company’s job to handle all the technical aspects that go into running a website, including…

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Plan, Plan and Follow the Plan

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By Gordon Tredgold Previously I have mentioned that I think planning is one of the dying arts, especially within IT, and that we should invest much more time in training planners and  planning projects. However, there is one thing that I actually think is worse than not planning, and thats to spend time and energy planning and then not actually following the plan. Many times I have seen this happen, people get ahead of schedule they think everything is on track, and then they stop to review their progress against their plan. More often than not, this results in failure, either delays or costly budget over runs as they look to get back on track. I am a strong believer in the saying Plan, Plan and Follow the Plan. If we are going to go to the bother of creating  detailed plan, then the least we can do is follow…

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SLAY YOUR DRAGONS BEFORE BREAKFAST

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3 Disciplines for Achieving Daily Victory I awoke this morning to the dragon’s hot breath on my face. I was disoriented, not quite knowing where I was. I struggled to open one eye. Then another. And there he was. A dragon. A very big dragon. With three heads. Sitting in my bedroom, like so many mornings before, he was waiting. His heads swerved back and forth, dancing in the dim light. Each head alternately belching fire and hissing smoke.I groaned. Here we go again, I thought. If only I could shut my eyes and will him away. No such luck. His presence only grew more menacing. I knew that I had to act. I leapt from the bed and ran straight at him. I have learned by experience that my only chance at victory is to slay the dragon while it is still dark. Before the first rays of sunshine strengthen…

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Are Business Blogs Still Important in 2016?

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About two years ago, Didit examined a topic that’s still much on the minds of digital marketers today: are blogs still important? Do these trusty, time-tested publishing vehicles matter in an era in which corporate blogging appears to be declining, social media traffic is rising, and more commercial enterprises – especially “Mom & Pop” businesses – seem to be considering a “social media only” approach to digital marketing? While certainly a lot has changed in digital marketing in the past two years, no developments in the industry have dissuaded us from our original conclusion: business blogs matter. And, as we put it two years ago, “the idea that a transient social media outpost can substitute for a website is very dangerous.” In other words, if you intend to make any headway in digital marketing, you must resist the siren call of a “social only” strategy and do the hard work of maintaining an excellent, attractive blog operating on your own domain.…

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7 Reasons Why You Need to Embrace Procrastination

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We hear it all the time–procrastination is a terrible habit. It interferes with productivity and kills momentum, and if you want to accomplish anything ever youbetter never ever procrastinate. As with so many things, the truth is more complicated. There are times when procrastination doesn’t hurt–and there are times it can even be helpful. Here are seven examples of the up side to procrastination. 1. It calms the impulse to act in haste. Taking swift steps isn’t always the smartest move. Sometimes it really is best to take a time out and gain the perspective that only distance can give. Even a short delay can lead to a big payoff in clarity. Once a little time has passed, you might look at the issue and see a different solution or even discover that the best path forward is to do nothing. Procrastination gives you an opportunity to evaluate and think…

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How to Become a Person You Can Admire

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Where there is great admiration there is always great character and success. It’s important to have someone you look up to, but don’t forget the other side of the coin. Wherever you are, you have a sphere of influence–a group of people who are influenced by the things you say and do. How does your life hold up? The core of an admirable life is respect. When you respect yourself and others, you behave in a way that sets a high standard. You’ll do things you can be proud of and inspire others to do the same. Here are 11 tangible steps you can take toward living a more admirable life: 1.     Learn to be comfortable in your own skin. The real purpose of your life is to evolve and grow into the whole person you are capable of being. It’s easy to get off the path and spend your time…

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Good Things Happen When You Put Employee Motivation First

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Employee motivation seems to be slipping through the cracks for most companies. In fact, the 2016 State of Employee Feedback study from Quantum Workplace found that only 26 percent of 300 organizations surveyed said they prioritized increasing motivation and engagement. This is alarming considering that motivation is vital to the success of any company. An April 2015 Gallup study of 7,272 adults found that among those employees who said that their management team helped them set performance goals, 69 percent said they were engaged. The logical conclusion here would be that when employers motivate their teams, team members are more involved in their work. Communicating with your staff team and motivating them with personal goals, then, can help you create a productive, happy working environment. Here is a look at how some organizations are doing just the opposite: killing employee motivation. Here too are ways to improve it: 1. Problem: ignoring feedback Many companies will…

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Yellow Pages: from municipal phone books to mobile phone bucks

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How Montreal-based company is reinventing itself for the key Vancouver digital content market By Tyler Orton Yellow Pages CEO and president Julien Billot was in Yaletown June 2 after his company acquired two Vancouver-based magazines the week before. He said Yellow Pages is driven to provide more content to users as it evolves into a digital company | Photo: Tyler Orton Yellow Pages (TSX:Y) (YP) spent about a century pushing thick books filled with business names, addresses and phone numbers that would fill the space between ads. And then the arrival of the Internet search engine shook its business model to the core. “The book was mainly publishing raw data, so it’s not really content,” said YP president and CEO Julien Billot, who’s spent the past 18 months leading the company’s transition from a print-centric to digital business. “The real transformation for us is shedding that.” Billot was in Vancouver June 2…

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Do Page Likes Still Matter on Facebook?

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By Andrew Hutchinson Now this may seem like an odd question, of course we all want Likes on our Facebook Pages and posts. But given changes over time to the way the platform works and how the News Feed algorithm functions, does the number of Page Likes you have matter as much as it used to? Does having more Page likes necessarily mean you’re a better business, or the best option relative to a users’ search? Likes are the fuel that runs the Facebook machine, the tool that defines organic reach, that Facebook uses to target us with ads – without doubt, Likes are important. But just how important are they in the modern Facebook eco-system? Here’s an examination of the evolution of the Like and how it’s influence has been diluted over time. Likely Development Facebook introduced the Like button in February 2009, providing users with, according to Facebook: “…an easy…

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Why the Humble Quiz is a Brilliant Content Marketing Tactic

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You might be surprised to learn that the number one article on “The New York Times” in 2013 wasn’t an article, it was a quiz. This quiz, “How Y’all, Youse and You Guys Talk” aimed to answer the question “What does the way you speak say about where you’re from?” In less than a dozen days, the quiz received more traffic than any other article on “The New York Times” launched during the entire year. In fact, OkDork reports that over the last several months 8 of the 10 world’s most shared articles were quizzes. The data proves some quizzes are unequivocally shareable and engage the masses, while others fail horribly, but why? Find out what makes a quiz great and how quizzes are being used as an amazing content marketing tactic. 7 key principles of a killer quiz Incorporating these seven principles into a quiz won’t guarantee it goes…

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