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How to Make Yourself Visible on Google – B2B Digital Marketing Strategy

Business

To be a highly visible brand is certainly in the best interests of every business. Consumers must be finding you quickly. Well, there are numerous ways to be a part of consumers’ lives. Given below are some great ways to make your brand highly visible to consumers and boost your sales in serious terms. First, plan a referral program A smart way to enhance your visibility is enabling your customers do it for you. In fact, people just love to share stuff with others, hence, if you provide an excellent inventive, there are chances for your existing clients to spread the word about your brand to everyone they probably know. As a result, they will provide you a source of fresh leads and widen your customer base considerably. Focus on harnessing publicity You require promotion if you want to make yourself – however, only in the precise media. Ensure you…

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Getting started with SEO

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What is SEO and why it’s important to your business SEO stands for Search Engine Optimization. It’s how your website gets traffic—for free—from the results pages on major search engines. When someone does an online search, you want your business to list as high as possible on the search results page so you can get more clicks and get more customers. SEO is the key to making that happen. This guide provides: A landscape overview: Information about how Search Engine Optimization works A checklist: A list of practical tips for getting started with SEO Best practices: Helpful advice for achieving great SEO results for your business This guide will give you the tools you need to help your business appear better in search results.  Since most consumers research online before making any purchases, it’s essential that your business’ online presence is optimized for search engines Most web traffic…

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4 Tips for Creating a Successful Social Media Campaign

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An effective way to engage your audience on social media is to create social campaigns. These come in a variety of forms such as contests, special offers and sweepstakes. Below are some tips on creating a successful social media campaign. 1. Have measurable goals The first question to ask when it comes to planning your campaigns is, “What are my goals?”  You might have a general idea why you should create a campaign, but it’s essential to identify specific goals so that you can assign a measurable value, also known as a key performance indicator (KPI), to help determine the success of your campaign. If your goal is to raise brand awareness about your product on Facebook, then your KPI might be the number of comments, shares, and likes. On the other hand, if you want to drive more traffic to your website, then you might want to track…

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How To Track Customer Acquisitions

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Customer Lifecycle, Sales Funnel, and Content Strategy This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process. The secondary goal is to present different perspectives on moving customers through the lifecycle stages and to show how marketing, sales, and customer success teams should collaborate and where each team’s responsibilities lay. Hopefully, everyone will find at least one useful idea to try or to test. The effectiveness of your customer acquisition funnel can be tracked by metrics that measure leakages when moving prospects from one stage to the other. The process of handing over prospects from the marketing to sales team and from the sales to customer success team presents higher than average risks of losing prospects, missing data, or miscommunication between teams about responsibilities, definitions, and success metrics. Content strategy is one…

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People-Based Marketing: How to Reach Customers Across Screens and Devices

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This post was originally published on Adweek.com and can be seen here.  Marketing to a consumer as they journey through your brand on their devices offers new opportunities. Each device can be accompanied by a unique experience that is both different from other devices and a continuation of the same customer journey. For example, let’s say you’re preparing for a big hiking trip later this month and you need new hiking shoes. The thought that you need new shoes occurs to you while in a meeting, and you quickly pull out your phone and bookmark the website for later. After the meeting, you pull up the website, begin browsing shoes and put a few options in your shopping cart to review later. Because you’re a busy person, you shop for hiking shoes when you can during your day, sometimes on your phone, sometimes at your desk and sometimes on your…

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Leaders without Titles

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Other books by Robin Sharma – The Monk who Sold his Ferrari, The greatness guide, Who will cry when I die, The saint the surfer and the CEO  Each of us is, Every single one of us, regardless of our personal history, regardless of whether you have a title or not can lead without a title. Most of us go to work with the mind-set that to be a leader they need to work their way up the company ladder, get the title or position they seek, and then they can be leaders. This is the wrong approach according to Sharma .  The foundation principle is Self-Leadership. Anyone who understands this can lead regardless of his or her official title in an organization. According to Sharma, “leaders are those individuals who do the things that failures aren’t willing to do–even though they might not like doing them either.”…

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Five ways to be productive when the pressure is on

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When you’re feeling stressed about your TO DO list, multitasking is one of the worst things you can do. These five tips will help you stay productive; 1. Learn to properly prioritize. This is not as easy as it sounds. Figure out what your real priorities are through a process of clarification and communication. E.g. Design & sales 2. Practice “Serial Monofocus” instead of multitasking. Do one task at a time with maximum concentration .e.g sales force, contracts preparation etc 3. Don’t always be available Throughout the day we encounter interruptions that waste our time e.g. phone calls, text messages, and consultations from colleagues. Avoid and tell the person to call or come back later. 4. Communicate your plans when you’re not available. When you’ve decided that you need some time to be off the grid, you should inform others. 5. Identify time wasters Pinpoint them and ask yourself why…

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Go the Extra Mile words with speedometer measuring your additional effort or distance traveled to achieve success and your goal

5 Ways to Go the Extra Mile and Deliver Superb Customer Care

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Kenny Chapman – The Blue Collar Coach/Sales & Marketing Coach If there’s one thing I love to hear it’s the sound of a happy customer returning. Repeat customers mean something – that you’re providing amazing customer care. And it’s really not that difficult. You just have to take the time and effort to go that extra mile and deliver outstanding customer service. Now, I’m pretty sure that, like me, you’re eager to build strong relationships with your customers and keep them coming back for more. That’s why I’m going to give you a helping hand by sharing my 5 best insights for going the extra mile. Contact is Key Staying in front of your customers helps to maintain that ever important “top of mind awareness” so that your company is the first (and hopefully only) company that they consider calling. This can be done via social media, phone calls, newsletters, postcards, etc.…

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15 Customer Service Skills that Every Employee Needs

Business

ere are certain customer service skills that every employee must master if they are forward-facing with customers. Without them, you run the risk of finding your business in an embarrassing customer service train-wreck, or you’ll simply lose customers as your service continues to let people down. Luckily, there are a few universal skills that every support member can master that will dramatically improve their conversations with customers. Below I’ll cover the 15 most-needed skills to master this incredibly important position. The Customer Service Skills that Matter When most business publications talk about customer service skills, things like “being a people person” tend to take the spotlight. It’s not that this trait is outright wrong, but it’s so vague and generic that it is hardly a help to those looking to get involved in support positions within a company, and certainly doesn’t help out entrepreneurs/founders who are looking for the right set of skills when…

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Managing Oneself by Peter Drucker

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Drucker challenged us to manage ourselves by using the following challenging questions: What are my strengths? The only way to discover your strengths is through feedback analysis Write down key decision or actions & compare the actual results with your expectations after a certain period of time How do I perform? Identify your personality traits are key eg are you a team worker or loner, are you a decision maker or an adviser, What are my values? Person’s values should be compatible with the organizations’ values Where do I belong? Consider your strengths, preferred work style & values Based on these qualities in what kind of work environment would you fit in best? Find the perfect fit, you will transform yourself from a merely an acceptable employee into a star performer. What should my contribution be? What does the situation require of me? Given my strengths, my way of performing…

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