People called generation Y (born between 1980 to 2000), it has a very behavior based on immediacy.Most of these people have are the consumer and the working population. The study called the Millennial Band Advocates, Social Chorus makes an interesting analysis of how this shows the world population deals with brands and marketing companies. The conclusion is that Generation Y does not believe in advertising. Generation Y is a lover of social networks where they appear with a major expressiveness. This inclination for what is immediate and with just one click, makes the marketing department of any company that wants to reach this audience understand some aspects that are specific to this generation. Usually longer believe in experiences that your friends have with certain brands to the detriment of advertising messages. The positive or negative image of that audience with certain brands depends on the experiences in respect of them.…

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“We have this big myth in the technology industry that we like to impose on everybody — disruption is going to happen and it’s going to destroy you. But this pattern of change actually takes time.” And so began Andy Lark, CMO of Xero, launching into an overview of the actual rate of change in the digital era at Xerocon Denver 2015. Why do companies increasingly struggle to stay up-to-date with the accelerating pace of digital transformation? How can individuals and businesses learn to navigate today’s shifting landscape in a way that better prepares them for the future? They key, Andy says, is figuring out what is driving the change in business so you can get in front of it. Here are Andy’s 5 tips for improving change management in an evolving world: 1. Learn how to participate The days of pushing information out to customers are over. Companies will grow…

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DIVASUMERS, FEMCENTRICITY, COMMON SENSE PRICING & BENEVOLENT BRIBERY: 5 AFRICAN CONSUMER TRENDS FOR 2016 Despite slowing growth brands remained strong and new business opportunities were exploited by those advantaged more than others due to the kind of information they had access to. In 2016, it will be imperative for B2C professionals operating in Africa to understand the direction of consumerism across multiple dimensions. The slump in commodities prices affected many countries in Africa this year but it was not enough to hold down African brands from competing globally and challenging the status quo of western domination in business. From South African manufacturers approached to produce clothing for the Royal Court of Sweden to Nigeria’s iRokotv’s Nollywood streaming deal with Netflix, a global leader in internet video streaming service, 2015 proved that the world is taking Africa seriously and 2016 will not be different. Here’s a summary of the report, contextualized by…

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